Intermarché’s commitment to ensuring a good quality of life for all is reaffirmed through a well-known song and a new signature, with the help of António Raminhos. Tiago Varino, Creative Director, explains that “the brand’s new musical theme will live on in the communication and served as the basis for Ritual Tejo band to come […]
The most recent edition of APROXIMO, the IMOVIRTUAL portal event dedicated to professionals in the real estate sector, was held by the WYgroup agencies. It was at Convento do Beato that the 4th Edition of APROXIMO took place, a major event in the real estate market in Portugal, which welcomed around 350 professionals from the […]
Greens Vilamoura is the new private condominium on the Algarve coast, committed to sustainability and signed by White Way. Faithful to the signature “The Art of Harmony”, this sustainable architecture and engineering project is committed to providing a residential experience close to nature and energy that can only be experienced in Vilamoura. Designed by the […]
The 2023 horizon is complex for several reasons. These trends show that we won’t have two equal sectors by 2023. This is, without a doubt, the most collective article that has ever been written in our history of more than 20 years. At WYgroup, we are proud of our teams and our people, and each […]
To focus more and more on people, WYgroup appointed Ana Andrade as Head of People, Talent, and Culture. With more than 8 years of professional experience in the Human Resources area, Ana Andrade now takes on a new challenge as Head of People, Talent, and Culture. The position, which until now did not exist in […]
Summer is a time for relaxed and informal conversations, even about the most complex topics. This is the spirit of the meetings that WYgroup promoted for the second time in a row at its Beach Talks, in partnership with ECO. The second season of WYgroup’s Beach Talks, in partnership with ECO, gave a platform to […]
On June 1st, more than 130 professionals say goodbye to their agency, to enter another – WYcreative Maybe it’s material to be included in the Guinness Book of Records, but the truth is that there was no time to agree with them to come here to confirm. Between calling, arranging the day, waiting for someone […]
The results of the 11th edition of the Happiness Works Study have been released and it is an extra happiness to be able to announce that we entered the ranking for the second time in a row. The happiness index in companies reached, in 2022, the highest value in eleven years and we are proof […]
Performance Sales becomes WYperformance and positions itself as an integral media and data marketing agency Created 10 years ago as a performance unit of WYgroup, Performance Sales presents itself to the market with a new identity, reflecting “a greater alignment with the group’s image and brand”. WYperformance is the new designation that also intends to […]
Several communication professionals voiced their personal views and perspectives on brands during the first season of the Beach Talks podcast, a.k.a. “Conversas de Praia”, promoted by WYgroup and ECO. In a set of 6 episodes, current transversal themes were addressed – technology, innovation, communication, media, entertainment – with the personal insights of those who already […]
