We are living through times of change and uncertainty, where leadership is no longer just about managing tasks or meeting targets. Today, more than ever, I believe that to lead is to care for people. It means listening to them, respecting them, and creating spaces where they feel safe, valued, and part of something greater. […]

The 15th edition of Sumol Summer Fest is just around the corner at Costa da Caparica – with a fresh look and a new flavour, but the same spirit as always.With strategy and creativity by NERVO, and production by A MÁQUINA, SSF invites festival-goers to find their beach starting at the Inatel campsite, right by […]

Trust takes a lifetime to build, but only seconds to destroy.It demands consistency, repetition, commitment, and dedication.It’s not easy to earn and even harder to maintain. I’m sure we’ve all found ourselves staring at that little badge that suddenly “invaded” the packaging of the product we were thinking of buying. And they come in all […]

Pleno presents its new positioning with a brand-new communication campaign, signed by WYcreative. “It’s in your nature” is Pleno’s new signature — a statement of its commitment to being by the consumer’s side through every choice, life stage, and moment of the day.The campaign introduces the brand’s new positioning, which defends the idea that well-being […]

Let’s be honest. “Data preparation” isn’t exactly the most exciting topic in the tech world. It often sounds like the digital equivalent of doing the dishes — a necessary, tedious chore we have to get through before enjoying the meal (or, in this case, the analysis). But here’s the truth: in a world increasingly drowning […]

This is the concept behind Olá’s new campaign, which has arrived to bring all the Portuguese out of hiding and welcome the summer. A beach. A bear. A pair of sunglasses. Loads of Olá ice creams in the mix. And a classic hit from Smash Mouth. That’s how Olá welcomes summer – with a multi-channel […]