Cybersecurity is one of the most pressing issues in the digital age, especially for companies operating in the areas of creativity, technology, and digital media, where exposure to cyber threats is significant. In this article, I will address these fundamental principles and present a set of preventive measures that all users should follow to mitigate […]

You’ve probably read in the previous pages of this LIDER edition that demonstrating vulnerability is not a weakness. Instead, it’s an essential soft skill that challenges us to accept our limits. When leaders embrace and share their own vulnerability, the work environment gains authenticity, and teams emerge stronger. Everyone starts to feel like part of […]

Lisbon Digital School is proud to welcome Glauco Madeira to its team, where he assumes the role of Chief Transformation Officer. In this crucial position, Glauco will serve as a trainer in Design Thinking, Customer Journey, and Innovation at the school, and will also lead efforts to foster innovation and drive transformative initiatives across the […]

Artificial intelligence (AI) is not a new concept in marketing, and experts in the field know that it is already a reality in programmatic media buying, pay-per-click advertisement effectiveness, and data-driven content creation. However, natural language processing (NPL) tools like ChatGPT have radically changed the way we work in digital marketing, speeding up processes, optimizing […]

The shopping center experience is increasingly becoming an all-in-one experience, according to Sonae Sierra’s European Marketing Team and WYgroup. 36 websites across 5 continents that promise to change the way you connect and experience life. Sonae Sierra’s re-positioning – “Experimente Mais” – marked the different shopping centers of Sonae Sierra throughout 2022, and the brand […]

Upon finishing college, my first application was to Linden Labs. This San Francisco company was the creator of the virtual community Second Life, a world for residents to create whatever digital life they want. At the time, even knowing the world of e-sports, I believed that there was a future there – spaces where reality […]