WYlights

Data is not just data

The need for direct, absolute, and real-time data is a discussion that is long overdue in Portugal. I’m astonished by the delay. And please, let’s not even talk about the lack of independence of those who provide the data. Since its inception, Marketing has sought to incorporate data into many of its decisions. Whether for […]

NERVO BRINGS NEW ENERGY TO EDP’S ACTIVATIONS.

ALIGNED BY THEIR SUSTAINABILITY COMMITMENTS, BRAND AND AGENCY REAFFIRM THE CONTINUATION OF THE WORK STARTED IN 2023. Over the past two years, NERVO has been the agency responsible for brand activations at marathons and races sponsored by EDP. This year, it also expands into the surfing territory, taking on EDP’s activations at the EDP Ericeira […]

Sustainable (and supported) leaderships are here to stay.

The characteristics of leaders have been adapting over time, seeking to ensure a context of sustainability in their strategic thinking and actions. This became more evident in the post-COVID era, where people began to have a different perspective on what impacts their daily lives. In this context, organizational leadership has been pressured to respond to […]

Analysis of Back-to-School Campaigns Through Neuromarketing

WYperformance conducted a neuroscientific study during the month of September, testing three advertisements related to back-to-school, aiming to understand how consumers react to advertising campaigns at a subconscious level. The brands analyzed were: Lidl Campaign: Excessive Visual Stimuli and Physiological Impact The Lidl campaign is characterized by its dynamism and rapid succession of images, a […]

NERVO gives stage to Artificial Intelligence at the Cyber Security event by MEO Empresas

NERVO partnered with MEO Empresas to create and produce a leading cybersecurity event in Portugal, which will have its second edition on September 26, where Artificial Intelligence will be one of the hot topics under discussion. Bringing together CISOs, CIOs, and CTOs from some of the largest companies in Portugal – MEO Empresas’ clients and […]

“The construction of the Portugal brand needs brands.”

Developing the Portugal brand has been identified as a goal by the Government. “A brand takes time to build, and political cycles are, by definition, short,” warns the COO of WYgroup. It may seem like a paradox, but it’s a reality. The construction of the Portugal brand needs strong sectoral brands, comments João Santos, COO […]

WYGROUP GIVES A BOOST TO MB WAY.

WYcreative and Bliss Applications partnered with MB WAY to develop and promote the new experience and opportunities to win by making payments through the app. The Challenge section of MB WAY is now called UP! This name change will bring a new user experience along with new benefits and ways to win prizes every minute. […]