WYlights

About 92 results
Jan 15, 2024

Artificial Intelligence in Marketing: Responsible Innovation

Artificial intelligence (AI) is not a new concept in marketing, and experts in the field know that it is already a reality in programmatic media buying, pay-per-click advertisement effectiveness, and data-driven content creation. However, natural language processing (NPL) tools like ChatGPT have radically changed the way we work in digital marketing, speeding up processes, optimizing […]

Jan 10, 2024

The shopping center experience is increasingly becoming an all-in-one experience

The shopping center experience is increasingly becoming an all-in-one experience, according to Sonae Sierra’s European Marketing Team and WYgroup. 36 websites across 5 continents that promise to change the way you connect and experience life. Sonae Sierra’s re-positioning – “Experimente Mais” – marked the different shopping centers of Sonae Sierra throughout 2022, and the brand […]

Jan 03, 2024

Conscious innovation

Upon finishing college, my first application was to Linden Labs. This San Francisco company was the creator of the virtual community Second Life, a world for residents to create whatever digital life they want. At the time, even knowing the world of e-sports, I believed that there was a future there – spaces where reality […]

Dec 19, 2023

Please do not disturb!

I was at a small innovation conference a few days ago. The speaker clarifies, at one point, that specific disruptive innovation models have to be supplied to consumers at free cost. This is the only way to achieve the adoption critical mass, enabling the development of network effects. That was the case with nearly everything, […]

Dec 05, 2023

WYcreative and NetViagens.pt: a partnership that clicked

NetViagens.pt is the new player in the Portuguese market in the online travel agency (OTA) segment. In November, NetViagens.pt launched a campaign produced by WYcreative to celebrate the start of operations. “Experiências que fazem clique”. This is the message of the campaign produced by WYcreative for NETVIAGENS.pt. NETVIAGENS.pt is a brand in the Portuguese online […]

Dec 04, 2023

This is a commitment from Os Mosqueteiros, together with WYcreative.

WYcreative joined Os Mosqueteiros group to communicate the commitment made by its three brands in defending families’ purchasing power during the Christmas season. The Os Mosqueteiros Group, through its three brands, undertakes the mission of helping to improve the quality of life of the Portuguese, by reducing the prices of more than 5,000 items, available […]

Nov 28, 2023

‘O Oceano das Emoções’

O Oceano das Emoções is Fundação do Gil’s initiative to promote family dialogue and children’s mental health: not only will it be an innovative way to strengthen family bonds, but it will also support the Foundation’s social objectives. Fundação do Gil has developed a conversation card game, entitled “O Oceano das Emoções” – that means […]