WYlights

Has storytelling become a thing of the past?

We all have our story: shaped over time by the paths we take and those we choose to avoid. We all create stories: the ones that captivate, the ones we use in interviews and job presentations, or the ones we experience in our daily lives. We all encounter stories: in the news, on the streets, […]

A WYcreative cover

WYcreative celebrates Briefing’s 15th anniversary with a journey back to the future. Invited to design this special cover, the agency teamed up with FalcaoLucas Studio for an interactive trip through the past and what’s to come. In the edition celebrating Briefing’s 15th anniversary, readers are invited to travel through time via a QR Code that […]

Mota-Engil’s Obligations: Towards Sustainable Growth with WhiteWay

A new bond campaign is underway from Mota-Engil, offering a fixed gross interest rate of 5%. The multinational invites investors to join its efforts focused on carbon neutrality and sustainability. The creative concept and the multimedia advertising campaign were developed by White. “Invest in Building a Better World” is the slogan for Mota-Engil’s 2024-2029 Sustainability-Linked […]

WYcreative and BP Portugal have gone further with their new series

The new web series “Ultimates” from BP Portugal, featuring the creativity of WYcreative, brings together five successful personalities in a conversation that promises to unveil all the secrets that have driven them to go further. ULTIMATES is the new web series from BP Portugal that brings together racing driver Miguel Oliveira, a champion in various […]

Data is not just data

The need for direct, absolute, and real-time data is a discussion that is long overdue in Portugal. I’m astonished by the delay. And please, let’s not even talk about the lack of independence of those who provide the data. Since its inception, Marketing has sought to incorporate data into many of its decisions. Whether for […]

The strength of a good insight

João Silva, creative strategist at WhiteWay, participated in the “Como é que não me lembrei disto?” segment of the Meios & Publicidade magazine, where he revealed which campaign he wished he had conceived and highlighted the project of his own that left the greatest mark on him professionally. Which campaign do you wish you had […]

NERVO brings new energy to EDP activations.

Aligned by their sustainability commitments, brand and agency reaffirm the continuation of the work started in 2023. Over the past two years, NERVO has been the agency responsible for brand activations at marathons and races sponsored by EDP. This year, it also expands into the surfing territory, taking on EDP’s activations at the EDP Ericeira […]