WYgroup has been honoured with seven awards at the 32nd Annual Communicator Awards, one of the world’s most prestigious programmes recognising excellence in communication, marketing, and creativity. The awards were presented to projects developed by three companies within the group — WYperformance, WYcreative, and White Way — recognising outstanding work across areas such as strategy, […]

The Dentsu case should not be seen as a failure, because it is not, nor as an apocalyptic warning. It should be used as a mirror of an industry that needs to rediscover its relevance. There is a word we use very frequently when talking about Artificial Intelligence. That word is “yet”. It means that […]

WYgroup was present at The Branding & Business Summit, a conference promoted by Imagens de Marca that brought together leaders, experts and professionals to debate the future of brands, creativity and business strategy. One of the standout moments of the event was the address by Pedro Janela, Founder and Working Chairman of WYgroup, with the […]

In a world where a simple prompt triggers immediate responses and machines operate at astonishing speed, if we stop to reflect on what will truly make a difference in the way we act, we will realise that it is not information or knowledge, but humanity and empathy. This opens up one of the greatest challenges […]

WYgroup attended Marketeer Conference 2026, one of the leading gatherings of marketing, communication, and brand management professionals in Portugal. Under the theme “Everything Everywhere All at Once”, the event encouraged reflection on the challenges brands face in an increasingly fragmented, fast-paced, and demanding environment. Throughout the morning, discussions focused on how a constant brand presence […]

Pleno apresenta o novo posicionamento com nova campanha de comunicação, assinada pela WYcreative. “É da tua natureza” é a assinatura de Pleno que afirma estar ao lado do consumidor em todas as suas escolhas, fases da vida e momentos do dia numa campanha que apresenta o novo posicionamento da marca, que defende que o bem-estar […]