WYcreative was NovoBanco’s partner in developing the bank’s new institutional website, a platform that enhances the institution’s digital presence and strengthens communication with its stakeholders in the capital markets. According to Maria Fontes, Head of Investor Relations and Corporate Communications, “the launch of the new website comes at a strategic moment, marked by the strengthening […]
Historically, the role of women in the labor market has been conditioned by social, cultural, and economic barriers. For much of the 20th century, women were mostly associated with support roles, while men held positions of leadership and innovation. A long path has been paved, and over the past few decades, we have witnessed a […]
Many times, we believe that innovation is about creating something completely new, an epiphany reserved for only a few brilliant minds. But true innovation doesn’t lie only in creating something unprecedented; it comes from the ability to question what already exists and to seek more effective ways of doing it. Often, we are so focused […]
Lisbon Digital School, a leading institution in Digital Marketing and Innovation training, is launching a new and ambitious project: Everywhere Digital School. This nationwide tour aims to democratize access to digital knowledge and combat digital illiteracy through decentralized, fully free training. The initiative arises from the urgent need to equip professionals and businesses for the […]
Does it make sense for a brand that advocated the principles of equal opportunities to remain silent from now on? Where are the values? What about consistency? The last few weeks have been marked by numerous political and social events, as well as movements that directly affect brands and their future positioning. With an agenda […]
This article explores the essence of excellence in engineering and the key pillars required to achieve it in software development. But what is excellence in engineering? It is a multifaceted concept that spans organizational, team, and individual levels. While technical expertise is undeniably essential, it is the human element that elevates engineering to excellence. At […]
“120 years transforming the future with Portugal’ is the slogan of Siemens’ new multimedia campaign, which celebrates 12 decades of presence in the country. The initiative, running until December 2025, highlights the company’s areas of operation — energy, infrastructure, industry, healthcare, and mobility — and the impact of its technology in bridging the real and […]