WYlights

Jul 10, 2024

Advertisement Analysis for the 2024 European Championship

Advertisement Analysis for the 2024 European Championship

Jun 21, 2024

Enhancing User Experience (UX): What We Can Learn from Psychology

UX is the discipline that considers the aspects that define our experience as users of products and services (digital or not). Psychology, on the other hand, is the discipline that studies our behavior and mental processes, using scientific methods to investigate and understand how people think and act. Introductions made, let’s now explore some principles […]

Jun 17, 2024

Will AI Strip Our Communication of Its Genuine Soul?

In the world of marketing and brand communication, truth remains the most valuable currency. In 2024, we are witnessing a significant shift in branding strategies, with a renewed focus on genuine emotional connections between brands and consumers. Marketers are rewriting the playbooks, prioritizing long-term brand building over mere commercial transactions. Artificial Intelligence (AI) is streamlining […]

Jun 17, 2024

In Pursuit of Truth

Every day, we dive into a brave new world as a brand strategy and creativity agency. With constant wonder and discovery, we advance alongside the brands that trust in the quality of our delivery, always striving to take them further. This increasingly involves utilizing and mastering various Artificial Intelligence tools. From art and music to […]

Jun 17, 2024

Brochures – From Print to Touch

Who among us hasn’t returned home, checked the mailbox, and felt frustrated by the abundance of paper – specifically promotional flyers – waiting inside? Who hasn’t gone online to compare prices for the product we purchase weekly, seeking the best deal? Whether we adore or despise it, deem it essential or unnecessary, what lies ahead […]

May 27, 2024

WYgroup is an Excellent Company to Work for in Portugal, according to Human magazine

Revista Human highlighted WYgroup as one of the excellent companies to work for in Portugal and interviewed Ana Andrade, Head of People, Talent, and Culture at the group. WYgroup’s activities focus on integrating different areas such as creativity, technology, data, and digital media to provide innovative and effective solutions to clients from end to end, […]

May 23, 2024

The Innovation Paradox

The contradiction between desiring innovation and not providing the conditions for its development. In a world where the ability to innovate is not just desirable but essential for organizational survival and growth, many companies still face a dilemma: they desperately want to innovate but cannot provide the necessary conditions for innovative projects to thrive. This […]

May 07, 2024

CRM, marketing automation and AI: the triangle for transforming the retail and distribution sector

In recent years, we have witnessed a true digital transformation in the retail and distribution sector, extending beyond mere customer interaction to also encompass operations management. In this context, the interconnection between CRM, marketing automation, and artificial intelligence is becoming increasingly significant and promises to play a crucial role in this digital age. This integration […]

Apr 24, 2024

Imagination vs. AI vs. Creativity

Born in the mid-70s, I am part of a generation that knows what life was like in an analog world. This uniqueness gives us a unique sensitivity to the impact that the introduction of technology has had on society, whether by altering behaviors and relationships, by the speed it was introduced into all areas and […]

Mar 11, 2024

The 7 future trends of e-commerce in food retail

When we observe the e-commerce phenomenon in the food retail sector, we identify its growth potential. In global terms, Insider Intelligence projections confirm this trend: by 2026, it is expected that 24% of retail purchases will be made online, reaching 8.148 trillion dollars. But how will the food retail sector adapt to this evolution? Here […]