Historically, the role of women in the labor market has been conditioned by social, cultural, and economic barriers. For much of the 20th century, women were mostly associated with support roles, while men held positions of leadership and innovation. A long path has been paved, and over the past few decades, we have witnessed a […]
Many times, we believe that innovation is about creating something completely new, an epiphany reserved for only a few brilliant minds. But true innovation doesn’t lie only in creating something unprecedented; it comes from the ability to question what already exists and to seek more effective ways of doing it. Often, we are so focused […]
Does it make sense for a brand that advocated the principles of equal opportunities to remain silent from now on? Where are the values? What about consistency? The last few weeks have been marked by numerous political and social events, as well as movements that directly affect brands and their future positioning. With an agenda […]
This article explores the essence of excellence in engineering and the key pillars required to achieve it in software development. But what is excellence in engineering? It is a multifaceted concept that spans organizational, team, and individual levels. While technical expertise is undeniably essential, it is the human element that elevates engineering to excellence. At […]
Ricardo Henriques da Silva, co-founder of White Way, shares with Marketeer the vision of the branding and creativity agency, which, over the past 18 years, has been a partner to major brands such as The Navigator Company, Secil, and JLL. With a focus on innovation and continuous training, White Way is preparing for the challenges […]
Clear, simple, and direct communication is absolutely essential. Let us avoid, therefore, scientific jargon and complex messages with an asterisk at the end. When the most powerful country in the world prepares to change and, in doing so, drags the rest of the world along with it, talking about sustainability may seem childish. When we […]
On December 11, 2024, neuromarketing tests were conducted with 14 participants, combining neuroscientific, qualitative, and quantitative methods, with the aim of analyzing the reception of three distinct ads: The results revealed important insights into memorization, emotional engagement, and message clarity, as well as the effectiveness of the narrative and sensory elements used. Regarding memorization, the […]
As 2024 draws to a close, it’s time to reflect on the advertising campaigns that stood out the most throughout the year. With this in mind, Marketeer gathered some of the leading creatives in the Portuguese market to share their expertise and insights in selecting the most remarkable ads of the past 12 months. The […]
Tiago de Castro Tarracha, Managing Partner at NERVO, part of WYgroup, discusses in this interview with Marketeer the agency’s expectations for the new year that has just begun, highlighting the importance of innovation, sustainability, and the strategic integration of emerging technologies, such as artificial intelligence, in its projects. With a solid vision of market trends […]
Going with the flow is easy. It’s predictable, safe, and, in theory, seems like a good move. But what sets memorable brands apart from the rest is the courage to ignore the hype and focus on what truly matters: values and customers. Because sometimes, the real challenge lies in saying, “No, thank you, we know […]
