NERVO and A Máquina are once again behind the brand experience at Sumol Summer Fest, which returns to Costa da Caparica for its 16th edition. This year, the agency and production company were responsible for developing and producing the physical experience of the new creative territory “Sumol. Sabe a muito.”, introducing festival-goers to the new […]
OralMED x JUSTINLINE is making its debut at the 2026 summer festival season with an activation developed by NERVO, which was responsible for the creative concept, production, stand design and activation mechanics. The new invisible aligners brand has chosen Rock in Rio to introduce a more engaging approach aimed at younger audiences, through an interactive […]
UZO has unveiled a new brand positioning, accompanied by a refreshed visual identity and the launch of a national multimedia campaign, developed by WYcreative, marking a new chapter in the brand’s presence within the telecommunications market. Built around the concept “At the Very Least, You’ve Got Everything”, UZO adopts a clearer, more contemporary and relevant […]
SAPO has chosen the summer festival season as the stage to introduce its new visual identity to the public. At Rock in Rio 2026, the brand is unveiling an activation developed by NERVO, which was responsible for the creative concept, production and implementation of an immersive experience that places SAPO’s renewed iconic mascot centre stage. […]
WYcreative has developed Olá’s new campaign to mark the launch of Volcanix, the brand’s latest ice cream, presented as the first Olá product featuring five layers. Built around the creative concept “It’s BOOOOM”, the campaign aims to capture the intensity and surprise associated with the experience of trying this new product. The creative strategy was […]
WYperformance, the data, performance, and technology specialist, participated in the latest edition of Data with Purpose, an initiative dedicated to exploring the impact of data and artificial intelligence on shaping the future of organisations and society. During the event, Samuel Fernandes, Head of Development at WYperformance, presented the session “The Framework and the Foresight: AI […]
WYcreative has developed a new campaign for Olá based on an unconventional creative approach, reinterpreting one of Matias Damásio’s greatest hits as a declaration of love for the brand. The project stands out for the way it combines music and brand storytelling, transforming a song widely recognised by the public into an emotional narrative connected […]
WYnova has launched a new offering aimed at Portuguese companies with approved applications under the AI for SMEs programme, which is part of the Recovery and Resilience Plan (PRR). The initiative aims to support the transition from funding approval to the practical implementation of artificial intelligence solutions with a direct impact on organisational productivity and […]
Lisbon Digital School hosted the webinar Building AI-Ready Organizations, an initiative dedicated to discussing the challenges and opportunities associated with the adoption of artificial intelligence in the business landscape. The event brought together leaders, experts, and organizations to reflect on how AI can evolve from experimental projects into a true driver of productivity, transformation, and […]
WYcreative has been awarded Silver in the Sustainability and Social Responsibility category at the Meios & Publicidade Marketing Awards for the campaign “Trocados por Miúdos”, developed for SIC Esperança. The initiative sought to raise awareness of the challenges faced by many primary schools in Portugal through an original and impactful approach: journalists and television presenters […]
