WYlights

Dec 05, 2023

WYcreative and NetViagens.pt: a partnership that clicked

NetViagens.pt is the new player in the Portuguese market in the online travel agency (OTA) segment. In November, NetViagens.pt launched a campaign produced by WYcreative to celebrate the start of operations. “Experiências que fazem clique”. This is the message of the campaign produced by WYcreative for NETVIAGENS.pt. NETVIAGENS.pt is a brand in the Portuguese online […]

Nov 09, 2023

WYgroup is certified by ISO 27001 in information security management

WYgroup is at the forefront of information security management with ISO27001 certification. It is the first Portuguese business Communication Group recognized with international standards. WYgroup has been working over the last 18 months on the Certification of the International Information Security Standard ISO 27001, with the main objective of preparing the group’s business units for […]

Oct 01, 2023

WYgroup companies join GRACE

GRACE | Empresas Responsáveis is a non-profit public utility business association that operates in the areas of Social Responsibility and Sustainability.  It is part of the European network of CSR Europe, a leader in sustainability and corporate responsibility, supporting industry sectors and companies at a global level, in the transformation and search for practical solutions […]

Sep 26, 2023

A new positioning for Manhãzitos® with a new brand logo, packaging, mascot, and campaign

The challenge given to WYcreative, was to look for a new positioning for Manhãzitos® that was more modern and adapted to the brand’s target. In order to respond to this need, it was necessary to develop a new logo, mascot, packaging, and even a new brand communication campaign. It was essential to reinvigorate the way […]

Sep 26, 2023

Cerveja Sagres® launches online club for all beer fans, with WYcreative

One of Sagres®’s most valuable assets is its ability to connect with customers as it seeks to consistently give them new opportunities and experiences. Based on this premise, and one year after the launch of its new website, the brand presents Clube Sagres®, the first online club and the very first that covers the Beer […]

Sep 19, 2023

WYcreative and Standvirtual are driven by humor

WYcreative created the most recent campaign for Standvirtual, which aims to reinforce its reputation as a specialist in the automotive industry. “Deixa-te guiar por quem sabe” was the concept for a 360º campaign, based on short humorous stories in which we see professionals, from random areas, such as doctors or trainers, who end up resolving […]

Sep 13, 2023

“PASSA CÁ” – RTP1’s invitation to discover its new broadcast programming schedule, signed by NERVO.

NERVO was again chosen by RTP1 to create and produce the presentation event for its new programming schedule, inviting the most curious – “PASSA CÁ”. NERVO produced and presented the programming schedule for RTP1’s next season at the Capitol on September 13th. The motto chosen to convey the message could not be more direct – […]

Sep 11, 2023

BloomCast chosen by Cushman & Wakefield

BloomCast Consulting was the agency chosen by the Real State services consultancy Cushman & Wakefield, to manage their media and public relations. BloomCast is now responsible for Cushman & Wakefield’s media presence in Portugal and for consultancy support “to take solid steps in managing its reputation among its different target audiences, reinforcing its positioning as […]

Sep 11, 2023

“Vai tudo abaixo”in the new Bricomarché campaign, developed by WYcreative

Developed by WYcreative, “Vai tudo abaixo” is the new campaign by Bricomarché, a brand from the Os Mosqueteiros group specialized in DIY, construction, home and garden products.  “Tear down, rebuild and improve” is the motto of the initiative and the campaign runs until October 8th, that celebrates 25 years of Bricomarché in Portugal. Since the […]

Aug 22, 2023

Another summer classic with NERVO at MOCHELAND

MOCHELAND was filled with people, concerts and parties for an epic 25 years edition of MEO Sudoeste, with creation and production of NERVO. From August 9 to 12, MOCHELAND and camping continued to be the meeting point for the begining and the end of the festival, every day. With a tent where the public and […]