WYlights

May 11, 2021

The brand book is no longer enough

In the digital age, the brand book is no longer enough. Your brand needs a Design System. Digital is the new home of our brands – it’s a no-brainer. But the transition of your presence, consistently, across different digital platforms, is not always a peaceful process. For brands that are creating products on various channels […]

May 10, 2021

Media, innovation, and entertainment in WYgroup’s Beach Talks

Summertime asks for relaxed conversations with interesting people, even about complex subjects. This is the spirit of “Conversas de Praia” a.k.a. WYgroup’s Beach Talks, an initiative in partnership with ECO, which takes place in July and August. The first season of “Conversas de Praia” includes a set of six episodes where the personal visions and […]

Jan 18, 2021

WYgroup is “Shaped by curiosity”

Celebrating two decades of running operation, WYgroup renews its new identity and becomes more curious. WYgroup, the largest independent group of Marketing Services and Consumer Experience in Portugal, renews its identity in the year in which it celebrates two decades. WYgroup’s new brand identity is now “Shaped by Curiosity”, which reveals an instinctive curiosity that […]