WYlights

About 189 results
Sep 08, 2023

The rankings of my life

I love rankings. I’m one of those people who, when I see a ranking, can’t resist looking at it and trying to interpret it. I immediately try to find its meaning, its justification. How does the ranking show the reality of what I know and, above all, how it justifies what I may or may […]

Aug 25, 2023

Let’s embrace knowledge with responsibility and vision!

In a world that is constantly changing, with digital transitions that challenge us every second, leveling skills is extremely important. All professional areas must follow this growth and acquire digital knowledge and skills. Investing in training should be a priority for everyone, from a professional but also personal development perspective, as well as a mandatory […]

Aug 22, 2023

Another summer classic with NERVO at MOCHELAND

MOCHELAND was filled with people, concerts, and parties for an epic 25-year edition of MEO Sudoeste, with the creation and production of NERVO. From August 9 to 12, MOCHELAND and camping continued to be the meeting point for the beginning and the end of the festival, every day. With a tent where the public and […]

Aug 18, 2023

WYtalks: introduction to OKRs – Objective and Key Results

In the modern world, accelerated by technology and information, defining clear and measurable goals is fundamental to the success of any company or team. A methodology that stands out for its simplicity and scalability is the Objectives and Key Results (OKRs) approach. Diogo Cunha, CTO at Bliss Applications, explained in another WYTalk, at the Beach […]

Aug 11, 2023

Now you choose…

A caricature of the life of advertising agencies, big or small, involved in the painful game of pitches. Yesterday I went to a restaurant. When they put the menu in front of me, I said I wasn’t going to order anything specific. I explained that I was a client with a moderate appetite, that I […]

Jul 28, 2023

Sérgio Lobo has been appointed as WYcreative’s new Executive Creative Director.

WYcreative is pleased to announce the arrival of Sérgio Lobo as the new Executive Creative Director. With extensive experience in the sector, Sérgio Lobo brings along an impressive history of success and innovation, consolidated through projects at Lola Norma Jean, Nbs and Isobar, Leo Burnett, in addition to his latest stopping at Dentsu Creative. Sérginho, […]

Jul 27, 2023

Ghosts work

I was born at a time when working in advertising was glamorous and made others – on the client side – jealous. After spending two and a half decades on the client’s side, I joined the agencies 3 years ago. The glamour may no longer be the same, but the work remains extremely interesting and […]