WYcreative is pleased to announce the arrival of Sérgio Lobo as the new Executive Creative Director.

With extensive experience in the sector, Sérgio Lobo brings along an impressive history of success and innovation, consolidated through projects at Lola Norma Jean, Nbs and Isobar, Leo Burnett, in addition to his latest stopping at Dentsu Creative.

Sérginho, as he is known in the market, is also recognized as a specialist in Advertising Communication. He has been a key figure in the Brazilian and Spanish markets and has been influential in the Portuguese advertising scene in recent years. His extensive experience and creative ability position him as a valuable acquisition and bring a unique perspective and a different mentality that aims to boost WYcreative in the vision and creation of unique and personalized experiences that go beyond traditional boundaries, awakening emotions and inspiring people and brands to act.

Sérginho expressed his satisfaction when asked about his new challenge at WYcreative: “I am very happy to embrace this new challenge together with the WYcreative team. We have the privilege of being in a profession where you can make laugh, and cry, create products and solutions, and change behaviors. Our biggest tool for this is a great idea. And WYcreative believes in this motto, just like me. A good idea, regardless of the format, enters people’s lives and makes them laugh, cry, change their opinion or behavior”.

Rita Baltazar, WYcreative’s partner, also shares words of enthusiasm: “We are very happy to welcome Sérginho to our team. His solid track record and reputation are a testament to his expertise and creativity. We believe that your creative leadership and strategic vision will further strengthen the growth of our ecosystem of creative teams and our market position. It will enable us to continue to offer solutions to brands and customers who refuse to settle for the status quo and who aim to leave a lasting mark on the market.”

The hiring of Sérgio Lobo as the new Executive Creative Director of WYcreative reinforces the agency’s commitment to enhance and amplify the message of brands through ideas that conquer and retain attention. In a world where possibilities are endless and creativity knows no bounds, WYcreative creates memorable experiences and amplifies messages through a multifaceted approach that combines Creativity, Strategy and Technology.