About 174 results
May 10, 2023
WYgroup at the digital unveiling of the World Youth Day’s Lisbon 2023 brand and hymn
The WYgroup agencies launched the anthem of the World Youth Day in streaming, the largest global event for young people, which will take place in 2023 in the city of Lisbon. The WYgroup agencies launched the anthem of the World Youth Day in streaming, the largest global event for young people, which will take place […]
May 09, 2023
Yunit Consulting implements ZOHO CRM with WYperformance
WYperformance and Yunit Consulting team up to place the customer at the center of the business, with Zoho CRM. More agility and more focus on people. This was the briefing given to WYperformance’s CRM team – WYgroup’s Data-Driven Marketing unit, Yunit Consulting’s partner in customer relationship management. This project is the beginning of a partnership […]
May 08, 2023
Please stop calling Strategy to everything you do
In the most recent WYtalk, Paulo Rossas, CIO at Lisbon Digital School, brought up a topic focused on the proliferation and (trickery) use of the word “strategy” in the world of Digital Marketing, and how it simply… doesn’t make any sense. Paulo told us that, in 1973, Adriano Celentano, an Italian artist, and singer, influenced […]
May 05, 2023
A trunk full of prizes at the Communicator Awards
WYcreative won ten Excellence and two Distinction awards in the 29th edition of the Communicator Awards, a competition that recognizes excellence in communication from a wide spectrum of industries. The international competition Communicator Awards recognizes some of the agency’s most recent works: Brisa’s website, in the Corporate Communication category; the CODE brand, in Brand Redesign; […]
May 01, 2023
Inspiring People, Happy Workplaces!
WYgroup is once again on the podium of the happiest companies in Portugal, for the third year in a row. The results of the 12th edition of the Happiness Works/EXAME study have already been officially released, which awarded 3rd place in the ranking to WYgroup. This annual initiative distinguishes organizations that give priority to the […]
Apr 28, 2023
Data-Driven Brands: Creating Brands from Portugal to the World
Creating successful brands and taking them to the global market is one of the biggest challenges we face in Portugal. (…) A data-driven brand is not a silver bullet, but it is the smartest way to mitigate risk and costs for successful entry into international markets. The successful cases are, unfortunately, few and limited to […]
Apr 27, 2023
Abreu Advogados is celebrating its 30th anniversary with a futuristic promise.
Based on the brand’s signature: “Future in Practice”, White developed a strategy based on the intelligence of tomorrow, promoting a futuristic way of celebrating Abreu Advogados’ anniversary. This was developed using an Artificial Intelligence platform, establishing itself as a law firm that wishes to follow a safe path for the present and future, reflected through […]
