What is this neuromarketing after all? We increasingly live in an attention economy. Every day, we are impacted by between 4,000 and 10,000 advertisements. Digital platforms compete for people’s time and the KPI of success is measured by making the user’s feed stop. Attention is the gold mine of this saturated economy and the contemporary […]
The most recent edition of APROXIMO, the IMOVIRTUAL portal event dedicated to professionals in the real estate sector, was held by the WYgroup agencies. It was at Convento do Beato that the 4th Edition of APROXIMO took place, a major event in the real estate market in Portugal, which welcomed around 350 professionals from the […]
Greens Vilamoura is the new private condominium on the Algarve coast, committed to sustainability and signed by White Way. Faithful to the signature “The Art of Harmony”, this sustainable architecture and engineering project is committed to providing a residential experience close to nature and energy that can only be experienced in Vilamoura. Designed by the […]
In times of uncertainty, the future is won with preparation and anticipation. For 2023, I want to emphasize four crucial themes that are crucial for the communication sector and its customers. Integrated communication will remain a key theme, regarding consultancy, creativity, traditional media relations, and social media evolving concepts such as branded, influencers, etc… To […]
The 2023 horizon is complex for several reasons. These trends show that we won’t have two equal sectors by 2023. This is, without a doubt, the most collective article that has ever been written in our history of more than 20 years. At WYgroup, we are proud of our teams and our people, and each […]
The pandemic has accelerated the digitization of companies and the urgency of reinventing training within organizations, and we believe that nothing will ever be the same. We have witnessed the development of a culture of inclusion in organizations, more permeable to continuous training of their resources, not only as a legal obligation but also becoming […]
To focus more and more on people, WYgroup appointed Ana Andrade as Head of People, Talent, and Culture. With more than 8 years of professional experience in the Human Resources area, Ana Andrade now takes on a new challenge as Head of People, Talent, and Culture. The position, which until now did not exist in […]