WYlights

About 123 results
Jun 02, 2021

Revenge Tourism

If tourism suffered the most in this year and a half of Covid, it will be the one that will gain the most. “Revenge tourism” and the desire to travel is much greater than what we had before… Traveling for pleasure is the desire with more references that I heard in all interactions for “as […]

May 24, 2021

CX is not an angle, it’s the foundation of the project

In an interview with PME Magazine, João Santos, WYgroup’s COO, discusses the company’s recent years, referring to how it distinguishes itself from other organizations in the CX market. 1. How do you analyze the company’s two decades? What were the biggest milestones achieved? WYgroup was founded in 2001 and started with a team of 3 entrepreneurs. […]

May 23, 2021

The internationalization of our talent is a priority

João Santos, COO at WYgroup gives an interview to LinkToLeaders about WYgroup’s areas of talent, operations, media, and communication. 1. After almost two decades of activity, what is WYgroup today? It all started 20 years ago with ByDesign, a company with 3 entrepreneurs focused on design and branding, which has become the largest and most […]

May 11, 2021

The brand book is no longer enough

In the digital age, the brand book is no longer enough. Your brand needs a Design System. Digital is the new home of our brands – it’s a no-brainer. But the transition of your presence, consistently, across different digital platforms, is not always a peaceful process. For brands that are creating products on various channels […]

May 10, 2021

Media, innovation, and entertainment in WYgroup’s Beach Talks

Summertime asks for relaxed conversations with interesting people, even about complex subjects. This is the spirit of “Conversas de Praia” a.k.a. WYgroup’s Beach Talks, an initiative in partnership with ECO, which takes place in July and August. The first season of “Conversas de Praia” includes a set of six episodes where the personal visions and […]

May 05, 2021

Is internal culture the answer to employee needs?

Rita Baltazar, co-founder & partner at WYgroup, was interviewed by RHMagazine, on the group’s internal culture as the basis for responding to employees’ needs. WYgroup is a holding company of 7 different companies – Bliss, Bloomcast, By, Fever, Performance Sales, Nervo, White – in the field of Creativity, Design & Technology, and Media & Data. […]

Apr 19, 2021

WYgroup’s Beach house: an experience hub

Gonçalo Castelo Branco, Partner and Co-founder of WYgroup, talks about WYgroup’s Beach House in the special issue of Sustainable and Human Future Offices of Líder Magazine. WYgroup is a holding company of seven different companies in the area of Marketing and Customer Experience Services – Bliss, Bloomcast, By – Interactive Brands Agency, Fever, NERVO, Performance […]