About 104 results
Jun 28, 2021
The first season of WYgroup’s Beach Talks
Several communication professionals voiced their personal views and perspectives on brands during the first season of the Beach Talks podcast, a.k.a. “Conversas de Praia”, promoted by WYgroup and ECO. In a set of 6 episodes, current transversal themes were addressed – technology, innovation, communication, media, entertainment – with the personal insights of those who already […]
Jun 18, 2021
Sustainability in the future of brands
The general context for business development is changing and the concern that brands should have with sustainability will have to accompany this new socio-economic paradigm. Today, the market has very particular characteristics, resulting from the pandemic and the economic recession it has generated, making it essential for companies to incorporate the social impact into their […]
Jun 02, 2021
Revenge Tourism
If tourism suffered the most in this year and a half of Covid, it will be the one that will gain the most. “Revenge tourism” and the desire to travel is much greater than what we had before… Traveling for pleasure is the desire with more references that I heard in all interactions for “as […]
May 24, 2021
CX is not an angle, it’s the foundation of the project
In an interview with PME Magazine, João Santos, WYgroup’s COO, discusses the company’s recent years, referring to how it distinguishes itself from other organizations in the CX market. 1. How do you analyze the company’s two decades? What were the biggest milestones achieved? WYgroup was founded in 2001 and started with a team of 3 entrepreneurs. […]
May 23, 2021
The internationalization of our talent is a priority
João Santos, COO at WYgroup gives an interview to LinkToLeaders about WYgroup’s areas of talent, operations, media, and communication. 1. After almost two decades of activity, what is WYgroup today? It all started 20 years ago with ByDesign, a company with 3 entrepreneurs focused on design and branding, which has become the largest and most […]
May 11, 2021
The brand book is no longer enough
In the digital age, the brand book is no longer enough. Your brand needs a Design System. Digital is the new home of our brands – it’s a no-brainer. But the transition of your presence, consistently, across different digital platforms, is not always a peaceful process. For brands that are creating products on various channels […]
May 10, 2021
Media, innovation, and entertainment in WYgroup’s Beach Talks
Summertime asks for relaxed conversations with interesting people, even about complex subjects. This is the spirit of “Conversas de Praia” a.k.a. WYgroup’s Beach Talks, an initiative in partnership with ECO, which takes place in July and August. The first season of “Conversas de Praia” includes a set of six episodes where the personal visions and […]
