About 126 results
Mar 17, 2023
WYcreative and Intermarché launched once again a musical theme
Intermarché’s commitment to ensuring a good quality of life for all is reaffirmed through a well-known song and a new signature, with the help of António Raminhos. Tiago Varino, Creative Director, explains that “the brand’s new musical theme will live on in the communication and served as the basis for Ritual Tejo band to come […]
Mar 14, 2023
Neuro… what? Neuromarketing in the digital world
What is this neuromarketing after all? We increasingly live in an attention economy. Every day, we are impacted by between 4,000 and 10,000 advertisements. Digital platforms compete for people’s time and the KPI of success is measured by making the user’s feed stop. Attention is the gold mine of this saturated economy and the contemporary […]
Feb 28, 2023
WYgroup presents APROXIMO 2023, an event by IMOVIRTUAL
The most recent edition of APROXIMO, the IMOVIRTUAL portal event dedicated to professionals in the real estate sector, was held by the WYgroup agencies. It was at Convento do Beato that the 4th Edition of APROXIMO took place, a major event in the real estate market in Portugal, which welcomed around 350 professionals from the […]
Feb 13, 2023
White Way signs the Greens Vilamoura brand
Greens Vilamoura is the new private condominium on the Algarve coast, committed to sustainability and signed by White Way. Faithful to the signature “The Art of Harmony”, this sustainable architecture and engineering project is committed to providing a residential experience close to nature and energy that can only be experienced in Vilamoura. Designed by the […]
Feb 01, 2023
What are the paths for the Communication sector?
In times of uncertainty, the future is won with preparation and anticipation. For 2023, I want to emphasize four crucial themes that are crucial for the communication sector and its customers. Integrated communication will remain a key theme, regarding consultancy, creativity, traditional media relations, and social media evolving concepts such as branded, influencers, etc… To […]
Dec 19, 2022
7 Marketing Trends for 2023
The 2023 horizon is complex for several reasons. These trends show that we won’t have two equal sectors by 2023. This is, without a doubt, the most collective article that has ever been written in our history of more than 20 years. At WYgroup, we are proud of our teams and our people, and each […]
Oct 15, 2022
Training academies as an aggregating element between organizations and People
The pandemic has accelerated the digitization of companies and the urgency of reinventing training within organizations, and we believe that nothing will ever be the same. We have witnessed the development of a culture of inclusion in organizations, more permeable to continuous training of their resources, not only as a legal obligation but also becoming […]
