WYcreative is pleased to announce the arrival of Sérgio Lobo as the new Executive Creative Director. With extensive experience in the sector, Sérgio Lobo brings along an impressive history of success and innovation, consolidated through projects at Lola Norma Jean, Nbs and Isobar, Leo Burnett, in addition to his latest stopping at Dentsu Creative. Sérginho, […]
The World Youth Day Foundation launched the official mobile application of the event, “Lisboa 2023”, made available by MEO, as a technological partner and founder of the World Youth Day Lisbon 2023, and developed by Bliss Applications. The App intended to support the orientation and logistics of the participants in the meeting, presenting multi-language content: […]
The campaign for MOTELX – Lisbon International Horror Film Festival’s 17th edition is handled by WYcreative, which brings us the best menu in the capital. Production was managed by Still and directed by João Fanfas. According to WYcreative, MOTELX serves us an admirable menu of the best in horror cinema. This was the starting point […]
One cycle closes and another opens. Pedro Janela, until now CEO of WYgroup, shares that he will assume the role of Chairman of the group, helping with the continued growth of the project he founded 22 years ago, along with Rita Baltazar and Gonçalo Castelo Branco, and that has brought together countless talents over the […]
Do you know a Portuguese non-profit organization eager to learn digital? Spread the word and help Lisbon Digital School reach out to them! Until December 31st, Lisbon Digital School offers a Complete Digital Marketing Course for Communication and Marketing team members of all Portuguese non-profit organizations that apply on its website to learn Digital. 64 […]
On White’s Day Out, the team chose to do something for others. A purpose that quickly turned into a happy idea for the 40 people who participated in the agency’s annual team-building action. White Way went to Casa do Gil, headquarters of the Fundação do Gil, which has been dedicated to promoting the well-being of […]
NOS ALIVE 2023 kicks off and NERVO debuts at the festival with an experience created for Control under the motto “Control your Vibe”, which challenges visitors to take control of their vibe. “Each Control product has its vibe, allowing the brand’s audience to choose the one that best suits them, through flavors, textures, and even […]
Costa de Caparica will host the Sumol Summer Fest, in 2023, for the first time. NERVO was responsible for its strategy and creativity and A MÁQUINA was in charge of the production. The new edition of Sumol Summer Fest starts tomorrow, at the Inatel Camping Park, next to S. João’s Beach, after 13 years at […]
Secil Portugal has launched a new cement communication campaign, in collaboration with White. Under the motto “Where others see a work, we see the future”, the objective is to challenge the sector to imagine and explore what a city of the future will be like. Through the use of images generated by artificial intelligence (AI), […]
Summer is coming! And so we are back for the 3rd Season of our Beach Talks a.k.a. “Conversas de Praia”. This podcast brings together like-minded professionals in relaxed conversations about brands, with many stories to tell. Beach Talks a.k.a. “Conversas de Praia” is an initiative promoted by WYgroup since 2021, in partnership with ECO, which […]
