Having integrated Artificial Intelligence into the process and in some of its recent projects, White Way was one of the few agencies invited by Briefing to show its point of view on the role of these tools in the creative industries’ future. The result, to be published as an integral part of the edition marking […]
WYgroup’s creative agency assembled an unlikely group of creative geniuses throughout History, to develop a campaign where the only requirement was the use of AI. WYcreative took a seemingly impossible concept and turned it into an incredible campaign. The only requirement for the challenge was the use of Artificial Intelligence. “All advertising agencies want to […]
The challenge given to WYcreative, was to look for a new positioning for Manhãzitos® that was more modern and adapted to the brand’s target. To meet this demand, a new logo was created, a new mascot was created, new packaging was created, and even a brand communication campaign was created. It was necessary to revitalize […]
One of Sagres®’s most valuable assets is its ability to connect with customers as it seeks to consistently give them new opportunities and experiences. Based on this premise, and one year after the launch of its new website, the brand presents Clube Sagres®, the first online club and the very first that covers the Beer […]
WYcreative created the most recent campaign for Standvirtual, which aims to reinforce its reputation as a specialist in the automotive industry. “Deixa-te guiar por quem sabe” was the concept for a 360º campaign, based on short humorous stories in which we see professionals, from random areas, such as doctors or trainers, who end up resolving […]
NERVO was again chosen by RTP1 to create and produce the presentation event for its new programming schedule, inviting the most curious – “PASSA CÁ”. NERVO produced and presented the programming schedule for RTP1’s next season at the Capitol on September 13th. The motto chosen to convey the message could not be more direct – […]
BloomCast Consulting was the agency chosen by the Real State services consultancy Cushman & Wakefield, to manage their media and public relations. BloomCast is now responsible for Cushman & Wakefield’s media presence in Portugal and for consultancy support “to take solid steps in managing its reputation among its different target audiences, reinforcing its positioning as […]
MOCHELAND was filled with people, concerts, and parties for an epic 25-year edition of MEO Sudoeste, with the creation and production of NERVO. From August 9 to 12, MOCHELAND and camping continued to be the meeting point for the beginning and the end of the festival, every day. With a tent where the public and […]
WYcreative is pleased to announce the arrival of Sérgio Lobo as the new Executive Creative Director. With extensive experience in the sector, Sérgio Lobo brings along an impressive history of success and innovation, consolidated through projects at Lola Norma Jean, Nbs and Isobar, Leo Burnett, in addition to his latest stopping at Dentsu Creative. Sérginho, […]
The World Youth Day Foundation launched the official mobile application of the event, “Lisboa 2023”, made available by MEO, as a technological partner and founder of the World Youth Day Lisbon 2023, and developed by Bliss Applications. The App intended to support the orientation and logistics of the participants in the meeting, presenting multi-language content: […]
