WYlights

Nov 02, 2023

Livo and White bring happiness to your home

The Ageas Portugal Group launched Livo, a new brand that expands on the present selection of products offered by the insurance provider. The goal was to combine sustainability, economy, and comfort to make every home the greatest place on earth. To emphasize the numerous distinctions between Livo and competing products on the market, White worked with […]

Oct 01, 2023

WYgroup companies join GRACE

GRACE | Empresas Responsáveis is a non-profit public utility business association that operates in the areas of Social Responsibility and Sustainability.  It is part of the European network of CSR Europe, a leader in sustainability and corporate responsibility, supporting industry sectors and companies at a global level, in the transformation and search for practical solutions […]

Sep 27, 2023

Artificial or Human Intelligence: after all, which is more creative?

Having integrated Artificial Intelligence into the process and in some of its recent projects, White Way was one of the few agencies invited by Briefing to show its point of view on the role of these tools in the creative industries’ future. The result, to be published as an integral part of the edition marking […]

Sep 27, 2023

WYcreative hires the best creatives in History

WYgroup’s creative agency assembled an unlikely group of creative geniuses throughout History, to develop a campaign where the only requirement was the use of AI. WYcreative took a seemingly impossible concept and turned it into an incredible campaign. The only requirement for the challenge was the use of Artificial Intelligence. “All advertising agencies want to […]

Sep 26, 2023

A new positioning for Manhãzitos® with WYcreative

The challenge given to WYcreative, was to look for a new positioning for Manhãzitos® that was more modern and adapted to the brand’s target. To meet this demand, a new logo was created, a new mascot was created, new packaging was created, and even a brand communication campaign was created. It was necessary to revitalize […]

Sep 26, 2023

Cerveja Sagres® launches online club for all beer fans, with WYcreative

One of Sagres®’s most valuable assets is its ability to connect with customers as it seeks to consistently give them new opportunities and experiences. Based on this premise, and one year after the launch of its new website, the brand presents Clube Sagres®, the first online club and the very first that covers the Beer […]

Sep 19, 2023

WYcreative and Standvirtual are driven by humor

WYcreative created the most recent campaign for Standvirtual, which aims to reinforce its reputation as a specialist in the automotive industry. “Deixa-te guiar por quem sabe” was the concept for a 360º campaign, based on short humorous stories in which we see professionals, from random areas, such as doctors or trainers, who end up resolving […]

Sep 13, 2023

“PASSA CÁ” – RTP1’s invitation to discover its new broadcast programming schedule, signed by NERVO.

NERVO was again chosen by RTP1 to create and produce the presentation event for its new programming schedule, inviting the most curious – “PASSA CÁ”. NERVO produced and presented the programming schedule for RTP1’s next season at the Capitol on September 13th. The motto chosen to convey the message could not be more direct – […]

Sep 11, 2023

BloomCast chosen by Cushman & Wakefield

BloomCast Consulting was the agency chosen by the Real State services consultancy Cushman & Wakefield, to manage their media and public relations. BloomCast is now responsible for Cushman & Wakefield’s media presence in Portugal and for consultancy support “to take solid steps in managing its reputation among its different target audiences, reinforcing its positioning as […]

Aug 22, 2023

Another summer classic with NERVO at MOCHELAND

MOCHELAND was filled with people, concerts, and parties for an epic 25-year edition of MEO Sudoeste, with the creation and production of NERVO. From August 9 to 12, MOCHELAND and camping continued to be the meeting point for the beginning and the end of the festival, every day. With a tent where the public and […]