WYlights

Conscious innovation

Upon finishing college, my first application was to Linden Labs. This San Francisco company was the creator of the virtual community Second Life, a world for residents to create whatever digital life they want. At the time, even knowing the world of e-sports, I believed that there was a future there – spaces where reality […]

Please do not disturb!

I was at a small innovation conference a few days ago. The speaker clarifies, at one point, that specific disruptive innovation models have to be supplied to consumers at free cost. This is the only way to achieve the adoption critical mass, enabling the development of network effects. That was the case with nearly everything, […]

WYcreative and NetViagens.pt: a partnership that clicked

NetViagens.pt is the new player in the Portuguese market in the online travel agency (OTA) segment. In November, NetViagens.pt launched a campaign produced by WYcreative to celebrate the start of operations. “Experiências que fazem clique”. This is the message of the campaign produced by WYcreative for NETVIAGENS.pt. NETVIAGENS.pt is a brand in the Portuguese online […]

This is a commitment from Os Mosqueteiros, together with WYcreative.

WYcreative joined Os Mosqueteiros group to communicate the commitment made by its three brands in defending families’ purchasing power during the Christmas season. The Os Mosqueteiros Group, through its three brands, undertakes the mission of helping to improve the quality of life of the Portuguese, by reducing the prices of more than 5,000 items, available […]

‘O Oceano das Emoções’

O Oceano das Emoções is Fundação do Gil’s initiative to promote family dialogue and children’s mental health: not only will it be an innovative way to strengthen family bonds, but it will also support the Foundation’s social objectives. Fundação do Gil has developed a conversation card game, entitled “O Oceano das Emoções” – that means […]

WYcreative “likes” Joana Junça as Head of Social Media

At WYcreative, Joana de Matos Junça has taken on the role of Head of Social Media and Content, leading one of the key divisions within the agency, which comprises over 20 people. Joana Junça, who has over 10 years of expertise in the field, is now leading WYcreative’s Social Media and Content divisions and collaborating […]

WYgroup is certified by ISO 27001 in information security management

WYgroup is at the forefront of information security management with ISO 27001 certification. It is the first Portuguese business Communication Group recognized with international standards. WYgroup has been working over the last 18 months on the Certification of the International Information Security Standard ISO 27001, with the main objective of preparing the group’s business units […]