WYlights

Cybersecurity at WYgroup

Cybersecurity is one of the most pressing issues in the digital age, especially for companies operating in the areas of creativity, technology, and digital media, where exposure to cyber threats is significant. In this article, I will address these fundamental principles and present a set of preventive measures that all users should follow to mitigate […]

Vulnerability as a Soft Skill

You’ve probably read in the previous pages of this LIDER edition that demonstrating vulnerability is not a weakness. Instead, it’s an essential soft skill that challenges us to accept our limits. When leaders embrace and share their own vulnerability, the work environment gains authenticity, and teams emerge stronger. Everyone starts to feel like part of […]

From Concept to Action: Digital Product Experience Engineering

Any digital product is distributed to its users through channels such as smartphones, computers, and others. User experience is crucial to their success, and there is only a good UX with a good engineering process. This inseparable connection requires an extended implementation of the software development lifecycle (SDLC) so that engineering has the best possible […]

Glauco Madeira joins Lisbon Digital School

Lisbon Digital School is proud to welcome Glauco Madeira to its team, where he assumes the role of Chief Transformation Officer. In this crucial position, Glauco will serve as a trainer in Design Thinking, Customer Journey, and Innovation at the school, and will also lead efforts to foster innovation and drive transformative initiatives across the […]

Emotional Design: Creating Products that Captivate

Emotional design is the art of crafting products that evoke emotions, resulting in positive and impactful experiences for the user. According to Donald Norman, author of the book “Emotional Design,” “it is not enough to build products that work and are understandable and usable. We also need to build products that bring joy and excitement, […]

Artificial Intelligence in Marketing: Responsible Innovation

Artificial intelligence (AI) is not a new concept in marketing, and experts in the field know that it is already a reality in programmatic media buying, pay-per-click advertisement effectiveness, and data-driven content creation. However, natural language processing (NPL) tools like ChatGPT have radically changed the way we work in digital marketing, speeding up processes, optimizing […]

The shopping center experience is increasingly becoming an all-in-one experience

The shopping center experience is increasingly becoming an all-in-one experience, according to Sonae Sierra’s European Marketing Team and WYgroup. 36 websites across 5 continents that promise to change the way you connect and experience life. Sonae Sierra’s re-positioning – “Experimente Mais” – marked the different shopping centers of Sonae Sierra throughout 2022, and the brand […]