Developed by WYcreative, “Vai tudo abaixo” is the new campaign by Bricomarché, a brand from the Os Mosqueteiros group specialized in DIY, construction, home and garden products.  “Tear down, rebuild and improve” is the motto of the initiative and the campaign runs until October 8th, that celebrates 25 years of Bricomarché in Portugal. Since the […]

I love rankings. I’m one of those people who, when I see a ranking, can’t resist looking at it and trying to interpret it. I immediately try to find its meaning, its justification. How does the ranking show the reality of what I know and, above all, how it justifies what I may or may […]

In a world that is constantly changing, with digital transitions that challenge us every second, leveling skills is extremely important. It is imperative that all professional areas follow this growth and acquire digital skills. Investing in training should be a priority for everyone, from a professional but also personal development perspective, as well as a […]

MOCHELAND was filled with people, concerts and parties for an epic 25 years edition of MEO Sudoeste, with creation and production of NERVO. From August 9 to 12, MOCHELAND and camping continued to be the meeting point for the begining and the end of the festival, every day. With a tent where the public and […]

In the modern world, accelerated by technology and information, defining clear and measurable goals is fundamental to the success of any company or team. A methodology that stands out for its simplicity and scalability is the Objectives and Key Results (OKRs) approach. Diogo Cunha, explained in another WYTalk, at the Beach House – WYgroup’s HQs, […]

A caricature of the life of advertising agencies, big or small, involved in the painful game of pitches. Yesterday I went to a restaurant. When they put the menu in front of me, I said I wasn’t going to order anything specific. I explained that I was a client with a moderate appetite, that I […]