WYlights

EPCOL is energy in evolution and has the White Way signature.

EPCOL is the new brand representing Portuguese Fuels and Lubricants Companies. It was introduced on July 3rd as the successor brand to APETRO- Associação Portuguesa de Empresas Petrolíferas. EPCOL is the new brand representing Portuguese Fuels and Lubricants Companies. It was introduced on July 3rd as the successor brand to APETRO – Portuguese Association of […]

Bloomcast Reveals New Image

Celebrating twelve years in business, Bloomcast has refreshed its digital presence with a new website and brand identity. This change aims to simplify site navigation and access, bringing a modern and appealing graphic image, while also conveying the agency’s growth and the evolution of its service areas. Demonstrating the recognition of the quality of its […]

NERVO AND THE MACHINE TOGETHER WHENEVER THE SUN SHINES AT THE SUMOL SUMMER FEST 2024.

In an edition that coincides with Sumol’s 70th anniversary, the Sumol Summer Fest 2024 draws from the new identity of its parent brand to announce its return to Costa da Caparica and to unveil a refreshed image. This effort combines the strategy and creativity of Nervo with the production expertise of A Máquina. The festival, […]

The 14th anniversary of Briefing is WYcreative. And it brings awards.

WYcreative took on the challenge of creating an ad inspired by Artificial Intelligence to mark Briefing’s 14th anniversary, and the result is awards: best content marketing campaign of the year at the SAPO Awards and a bronze in Digital – G. Self-Promotion at the CCP 2024 Awards. What if an agency could hire the greatest […]

Enhancing User Experience (UX): What We Can Learn from Psychology

UX is the discipline that considers the aspects that define our experience as users of products and services (digital or not). Psychology, on the other hand, is the discipline that studies our behavior and mental processes, using scientific methods to investigate and understand how people think and act. Introductions made, let’s now explore some principles […]

WYcreative Turns the New Cornetto Brigadeiro into the Next Summer Hit

José Cid swaps “favas com chouriço” – beans with chorizo – for the new Cornetto Brigadeiro in a campaign created by WYcreative for Olá. The new Cornetto Brigadeiro leaves no one indifferent, thanks to its irresistible chocolate ice cream wrapped in condensed milk and chocolate chips. Unilever drew inspiration from one of the most beloved […]

WYtalk: Can Inspirational Workplaces Be as Healthy as They Are Inspiring?

The needs and desires of workers have changed significantly, and the same goes for workplaces. Large rooms, desks, computers, and white lights seem to be things of the past. So, what are the characteristics of the offices of the future? This question was the focus of the WYtalk “Can a Workplace Be as Inspiring as […]