WYlights

WYcreative Transforms Matias Damásio’s Hit Song into a New Campaign for Olá

WYcreative has developed a new campaign for Olá based on an unconventional creative approach, reinterpreting one of Matias Damásio’s greatest hits as a declaration of love for the brand. The project stands out for the way it combines music and brand storytelling, transforming a song widely recognised by the public into an emotional narrative connected […]

WYnova Supports Companies with PRR Funding in the Implementation of Artificial Intelligence Solutions

WYnova has launched a new offering aimed at Portuguese companies with approved applications under the AI for SMEs programme, which is part of the Recovery and Resilience Plan (PRR). The initiative aims to support the transition from funding approval to the practical implementation of artificial intelligence solutions with a direct impact on organisational productivity and […]

Lisbon Digital School Hosted a Debate on the Strategic Adoption of Artificial Intelligence in Organizations

Lisbon Digital School hosted the webinar Building AI-Ready Organizations, an initiative dedicated to discussing the challenges and opportunities associated with the adoption of artificial intelligence in the business landscape. The event brought together leaders, experts, and organizations to reflect on how AI can evolve from experimental projects into a true driver of productivity, transformation, and […]

“Trocados por Miúdos” Campaign by WYcreative for SIC Esperança Wins Silver at the Marketing Awards

WYcreative has been awarded Silver in the Sustainability and Social Responsibility category at the Meios & Publicidade Marketing Awards for the campaign “Trocados por Miúdos”, developed for SIC Esperança. The initiative sought to raise awareness of the challenges faced by many primary schools in Portugal through an original and impactful approach: journalists and television presenters […]

“Desiberna-te” campaign for Olá wins Silver at CCP Awards

The “Desiberna-te” campaign, developed by WYcreative for Olá, was awarded Silver in the Craft category at the Clube da Criatividade de Portugal (CCP) Awards, one of the most prestigious recognitions of creativity in Portugal. Launched during the winter season, the campaign brought back the image of a hibernating bear to challenge consumers to step out […]

An Ugly, Dirty and Mean World

In the midst of this ugly, dirty and mean world, one simple truth emerges: beauty and truth are no longer mere details. They have become a form of resistance. We live in a time when order itself seems to have become an outdated concept. Predictability has disappeared, stability has become the exception, and global coherence […]

“SAPO. See for Yourself” Project Wins Three Awards at the 2025 Comunicação, Meios & Publicidade Awards

The “SAPO. See for Yourself” project, developed for SAPO through the collaboration between Bliss Applications, WYcreative, and WYnova, has been awarded three distinctions at the 2025 edition of the Comunicação, Meios & Publicidade Awards. The initiative received Gold in the Internet & E-commerce category, Silver in the App category, and Bronze in the Website category, […]