WYlights

Filipa Montalvão on the Editorial Board of Executiva

Filipa Montalvão, co-founder and partner at White, has joined the group of esteemed professionals from various fields invited by the editorial team of Executiva to contribute with suggestions, fresh perspectives, and commentary. This advisory group supports the ongoing development of the project, helping to further enhance the quality of the content we deliver daily. Filipa […]

Training & Recruitment Reporting in Marketing – Natacha Gama Pereira

What are the most valued skills in the marketing job market today? Currently, the job market in the marketing field values a combination of technical and behavioral skills. Among the technical skills, the following stand out: Behavioral skills: How have training programs evolved to keep up with changes in the industry, especially with digital and […]

Lisbon Digital School celebrates the 5th edition of “Your Future is Digital” with free training in Digital Marketing and AI for university students.

With a trend-focused and highly practical agenda, the course covers key areas such as Brand Strategy, Social Media, Influencer Marketing, Data, Performance, Artificial Intelligence, and Employability. It brings together leading professionals from each of these fields, who will share their knowledge, experiences, and tools with the talents of the future. “This initiative has already impacted […]

Flexibility or opportunism

In this difficult and unpredictable world, the role of the CEO must be rethought. And as Elon Musk has recently learned, reputation is not a secondary or untouchable asset — it’s the true strategic differentiator. I recently had lunch with a friend — a seasoned headhunter, someone deeply attuned to society and to what truly […]

D.E.I in Companies: A Trend or a Strategic Necessity?

Currently, Diversity, Equity, and Inclusion (D.E.I) have taken center stage in business discussions, but are these concepts truly new? In 1995, in the article The Business Case for Diversity, Roosevelt Thomas Jr. became one of the pioneers in studies emphasizing that diversity should not be seen merely as a moral or legal issue but also […]

WYcreative reinvents the institutional digital presence of NovoBanco.

WYcreative was NovoBanco’s partner in developing the bank’s new institutional website, a platform that enhances the institution’s digital presence and strengthens communication with its stakeholders in the capital markets. According to Maria Fontes, Head of Investor Relations and Corporate Communications, “the launch of the new website comes at a strategic moment, marked by the strengthening […]

Digital Belongs to Everyone… Where Are the Women?

Historically, the role of women in the labor market has been conditioned by social, cultural, and economic barriers. For much of the 20th century, women were mostly associated with support roles, while men held positions of leadership and innovation. A long path has been paved, and over the past few decades, we have witnessed a […]