WYlights

Looking for: Sustainable Leader

The contemporary challenges we face make the need for sustainable leadership urgent in organizational environments. Both internal and external stakeholders of companies are eager for sustainable cultures. It is up to leaders to implement a sustainability vision within their organizations. Sustainable Leadership goes far beyond environmental goals. It involves a social mission that places people […]

How the Brain Responds to Brand Stimuli

The human brain is constantly processing an endless stream of stimuli, and brands must understand how to take advantage of this reality. Whether through images, sounds, scents, or stories, brands create experiences that not only capture our attention but also evoke emotions, influencing our decisions. But how does this process work? The example of a […]

Has storytelling become a thing of the past?

We all have our story: shaped over time by the paths we take and those we choose to avoid. We all create stories: the ones that captivate, the ones we use in interviews and job presentations, or the ones we experience in our daily lives. We all encounter stories: in the news, on the streets, […]

A WYcreative cover

WYcreative celebrates Briefing’s 15th anniversary with a journey back to the future. Invited to design this special cover, the agency teamed up with FalcaoLucas Studio for an interactive trip through the past and what’s to come. In the edition celebrating Briefing’s 15th anniversary, readers are invited to travel through time via a QR Code that […]

Mota-Engil’s Obligations: Towards Sustainable Growth with WhiteWay

A new bond campaign is underway from Mota-Engil, offering a fixed gross interest rate of 5%. The multinational invites investors to join its efforts focused on carbon neutrality and sustainability. The creative concept and the multimedia advertising campaign were developed by White. “Invest in Building a Better World” is the slogan for Mota-Engil’s 2024-2029 Sustainability-Linked […]

WYcreative and BP Portugal have gone further with their new series

The new web series “Ultimates” from BP Portugal, featuring the creativity of WYcreative, brings together five successful personalities in a conversation that promises to unveil all the secrets that have driven them to go further. ULTIMATES is the new web series from BP Portugal that brings together racing driver Miguel Oliveira, a champion in various […]

Data is not just data

The need for direct, absolute, and real-time data is a discussion that is long overdue in Portugal. I’m astonished by the delay. And please, let’s not even talk about the lack of independence of those who provide the data. Since its inception, Marketing has sought to incorporate data into many of its decisions. Whether for […]