About 96 results
Dec 19, 2023

Please do not disturb!

I was at a small innovation conference a few days ago. The speaker clarifies, at one point, that specific disruptive innovation models have to be supplied to consumers at free cost. This is the only way to achieve the adoption critical mass, enabling the development of network effects. That was the case with nearly everything, […]

Dec 05, 2023

WYcreative and NetViagens.pt: a partnership that clicked

NetViagens.pt is the new player in the Portuguese market in the online travel agency (OTA) segment. In November, NetViagens.pt launched a campaign produced by WYcreative to celebrate the start of operations. “Experiências que fazem clique”. This is the message of the campaign produced by WYcreative for NETVIAGENS.pt. NETVIAGENS.pt is a brand in the Portuguese online […]

Dec 04, 2023

This is a commitment from Os Mosqueteiros, together with WYcreative.

WYcreative joined Os Mosqueteiros group to communicate the commitment made by its three brands in defending families’ purchasing power during the Christmas season. The Os Mosqueteiros Group, through its three brands, undertakes the mission of helping to improve the quality of life of the Portuguese, by reducing the prices of more than 5,000 items, available […]

Nov 28, 2023

‘O Oceano das Emoções’

O Oceano das Emoções is Fundação do Gil’s initiative to promote family dialogue and children’s mental health: not only will it be an innovative way to strengthen family bonds, but it will also support the Foundation’s social objectives. Fundação do Gil has developed a conversation card game, entitled “O Oceano das Emoções” – that means […]

Nov 15, 2023

WYcreative “likes” Joana Junça as Head of Social Media

At WYcreative, Joana de Matos Junça has taken on the role of Head of Social Media and Content, leading one of the key divisions within the agency, which comprises over 20 people. Joana Junça, who has over 10 years of expertise in the field, is now leading WYcreative’s Social Media and Content divisions and collaborating […]

Nov 09, 2023

WYgroup is certified by ISO 27001 in information security management

WYgroup is at the forefront of information security management with ISO 27001 certification. It is the first Portuguese business Communication Group recognized with international standards. WYgroup has been working over the last 18 months on the Certification of the International Information Security Standard ISO 27001, with the main objective of preparing the group’s business units […]

Nov 02, 2023

Livo and White bring happiness to your home

The Ageas Portugal Group launched Livo, a new brand that expands on the present selection of products offered by the insurance provider. The goal was to combine sustainability, economy, and comfort to make every home the greatest place on earth. To emphasize the numerous distinctions between Livo and competing products on the market, White worked with […]