WYlights

WYgroup attends Marketeer Conference 2026 and reflects on the role of brands in a world of omnipresence

WYgroup attended Marketeer Conference 2026, one of the leading gatherings of marketing, communication, and brand management professionals in Portugal. Under the theme “Everything Everywhere All at Once”, the event encouraged reflection on the challenges brands face in an increasingly fragmented, fast-paced, and demanding environment. Throughout the morning, discussions focused on how a constant brand presence […]

A Nova campanha de PLENO é da natureza da WYcreative

Pleno apresenta o novo posicionamento com nova campanha de comunicação, assinada pela WYcreative. “É da tua natureza” é a assinatura de Pleno que afirma estar ao lado do consumidor em todas as suas escolhas, fases da vida e momentos do dia numa campanha que apresenta o novo posicionamento da marca, que defende que o bem-estar […]

A SPV recicla a sua identidade

A Sociedade Ponto Verde (SPV) apresenta o seu rebranding. Além desta nova identidade, assinada pela WYcreative, a marca passa a estar dividida em duas dimensões: Sociedade Ponto Verde e Ponto Verde. Esta evolução antecipa a celebração dos seus 30 anos de atividade, e reflete a determinação de fazer com que a reciclagem de embalagens e […]

SPV is renewing its identity

Sociedade Ponto Verde (SPV) presents its rebranding. Alongside this new identity, developed by WYcreative, the brand is now structured into two dimensions: Sociedade Ponto Verde and Ponto Verde. This evolution anticipates the celebration of its 30 years of activity and reflects its determination to make packaging recycling and the circular economy increasingly present in people’s […]

APREN launches another edition of #PRES2025 with the creativity of WhiteWay.

On October 2nd and 3rd, the Grande Auditório of Culturgest in Lisbon hosted another edition of the Portugal Renewable Energy Summit (#PRES2025), the annual conference organized by APREN — Portuguese Association of Renewable Energies. Recognized as the leading national event dedicated to the renewable energy sector, the summit has, for over a decade, brought together […]

The New Era of Decisions

Today, making decisions is different. The cycle between thinking, acting, and adjusting has never been so short. Markets shift in weeks, competition is global, and technology is redefining entire industries in a matter of months. In this landscape, leadership is no longer measured only by making the right decision, but by the ability to decide […]

WYgroup and SAPO open a new chapter in Portugal’s digital history.

One of the year’s greatest challenges arrives with the strength of an iconic brand and the bold vision of WYgroup — Portugal’s largest communication ecosystem. Led by Bliss, WYcreative, WYnova, and NERVO, the project brings together expertise in communication, strategy, technology, artificial intelligence, and brand activation to create a unique, mobile-first experience. Thirty years after […]