About 141 results
May 11, 2021
The brand book is no longer enough
In the digital age, the brand book is no longer enough. Your brand needs a Design System. Digital is the new home of our brands – it’s a no-brainer. But the transition of your presence, consistently, across different digital platforms, is not always a peaceful process. For brands that are creating products on various channels […]
May 10, 2021
Media, innovation, and entertainment in WYgroup’s Beach Talks
Summertime asks for relaxed conversations with interesting people, even about complex subjects. This is the spirit of “Conversas de Praia” a.k.a. WYgroup’s Beach Talks, an initiative in partnership with ECO, which takes place in July and August. The first season of “Conversas de Praia” includes a set of six episodes where the personal visions and […]
May 05, 2021
Is internal culture the answer to employee needs?
Rita Baltazar, co-founder & partner at WYgroup, was interviewed by RHMagazine, on the group’s internal culture as the basis for responding to employees’ needs. WYgroup is a holding company of 7 different companies – Bliss, Bloomcast, By, Fever, Performance Sales, Nervo, White – in the field of Creativity, Design & Technology, and Media & Data. […]
Apr 19, 2021
WYgroup’s Beach house: an experience hub
Gonçalo Castelo Branco, Partner and Co-founder of WYgroup, talks about WYgroup’s Beach House in the special issue of Sustainable and Human Future Offices of Líder Magazine. WYgroup is a holding company of seven different companies in the area of Marketing and Customer Experience Services – Bliss, Bloomcast, By – Interactive Brands Agency, Fever, NERVO, Performance […]
Feb 03, 2021
Synergies that produce more energy
João Santos, our COO, brings to light his vision of synergies at WYgroup that produce more energy. Read the full interview. [Briefing] You were at Grupo Tempus for 16 years. What led you to take up this new position? If there is one thing I appreciate in life, it is a good challenge, which fortunately […]
Jan 18, 2021
WYgroup is “Shaped by curiosity”
Celebrating two decades of running operation, WYgroup renews its new identity and becomes more curious. WYgroup, the largest independent group of Marketing Services and Consumer Experience in Portugal, renews its identity in the year in which it celebrates two decades. WYgroup’s new brand identity is now “Shaped by Curiosity”, which reveals an instinctive curiosity that […]
Jul 26, 2020
Think consumer or die
For those who still believe that developing brands is thinking about cross-channel, Multi-Channel, or Omnichannel, you had better stop, and you had better stop now. Why? Because we are in the 4th Brand Era, the I Era, where everything changes at such a speed, we will be permanently living in Beta. Consumers do not think […]
