The 30th-anniversary campaign of Oney Bank in Portugal invites the public to “choose your wave.” This brand awareness campaign, developed by White Way®, features Yolanda Hopkins, two-time European surfing champion and qualifier for the Paris 2024 Olympics, who has been an Oney ambassador since 2022. It emphasizes the brand’s core message: celebrating 30 years of […]

For the fourth time, WYgroup has been recognized as one of the Happiest Companies in Portugal by the Happiness Works Portugal / Exame Portugal study! 📊🏆 📊🏆 This prestigious award is a testament to the incredible efforts of our employees, friends, partners, clients, and stakeholders who journey with us. Ana Andrade, WYgroup’s Head of People, […]

Revista Human highlighted WYgroup as one of the excellent companies to work for in Portugal and interviewed Ana Andrade, Head of People, Talent, and Culture at the group. WYgroup’s activities focus on integrating different areas such as creativity, technology, data, and digital media to provide innovative and effective solutions to clients from end to end, […]

The contradiction between desiring innovation and not providing the conditions for its development. In a world where the ability to innovate is not just desirable but essential for organizational survival and growth, many companies still face a dilemma: they desperately want to innovate but cannot provide the necessary conditions for innovative projects to thrive. This […]

In recent years, we have witnessed a true digital transformation in the retail and distribution sector, extending beyond mere customer interaction to also encompass operations management. In this context, the interconnection between CRM, marketing automation, and artificial intelligence is becoming increasingly significant and promises to play a crucial role in this digital age. This integration […]

WYcreative didn’t need tools to build its latest project for ok! seguros. Airport, climbing wall, and a cycle path. Nothing will be missing in this 100% virtual city. With the help of WYcreative, ok! Seguros became the first Portuguese insurance company to enter the Metaverse. A challenge that the agency describes as unique, given the […]