WYcreative crafts a city where everything is ok!

WYcreative logo

WYcreative didn’t need tools to build its latest project for ok! seguros. Airport, climbing wall, and a cycle path. Nothing will be missing in this 100% virtual city.

With the help of WYcreative, ok! Seguros became the first Portuguese insurance company to enter the Metaverse. A challenge that the agency describes as unique, given the opportunity to build a city from scratch in an innovative environment.

“Discovering new dimensions is being okay” is the motto of this pioneering and immersive experience. Seven blocks, each referring to a brand product, where visitors will participate in interactive and sensory experiences and gain a deeper understanding of insurance topics.

For Carlos Pontes, Creative Director of WYcreative, “the city envisioned could only be okay!. It is a reality that reflects the brand’s scope, but above all, it was built following the trace, aesthetics, and chromatic heritage of ok!. For example, the arches and rounded shapes characterize the emotional dimension of the brand, its proximity, and the ease of service provided. The architecture of the city, divided into different blocks, conveys the diversity and breadth of ok! product offerings.”

Curious? Embark on this worry-free adventure – after all, what this city doesn’t lack is insurance – and visit the virtual city at https://metaverso.okseguros.pt/.