UX is the discipline that considers the aspects that define our experience as users of products and services (digital or not). Psychology, on the other hand, is the discipline that studies our behavior and mental processes, using scientific methods to investigate and understand how people think and act. Introductions made, let’s now explore some principles […]

José Cid swaps “favas com chouriço” – beans with chorizo – for the new Cornetto Brigadeiro in a campaign created by WYcreative for Olá. The new Cornetto Brigadeiro leaves no one indifferent, thanks to its irresistible chocolate ice cream wrapped in condensed milk and chocolate chips. Unilever drew inspiration from one of the most beloved […]

The needs and desires of workers have changed significantly, and the same goes for workplaces. Large rooms, desks, computers, and white lights seem to be things of the past. So, what are the characteristics of the offices of the future? This question was the focus of the WYtalk “Can a Workplace Be as Inspiring as […]

FLOENE made its debut at the National Agriculture Fair (FNA), showcasing a new opportunity for the agricultural sector—the conversion of waste into biomethane. This circular economy process presents a new revenue potential for producers by generating renewable energy, which will play a crucial role in the nation’s energy transition. In these initial steps to promote […]

In the world of marketing and brand communication, truth remains the most valuable currency. In 2024, we are witnessing a significant shift in branding strategies, with a renewed focus on genuine emotional connections between brands and consumers. Marketers are rewriting the playbooks, prioritizing long-term brand building over mere commercial transactions. Artificial Intelligence (AI) is streamlining […]

Every day, we dive into a brave new world as a brand strategy and creativity agency. With constant wonder and discovery, we advance alongside the brands that trust in the quality of our delivery, always striving to take them further. This increasingly involves utilizing and mastering various Artificial Intelligence tools. From art and music to […]