Olá Cornetto Brigadeiro - José Cid - WYcreative

WYcreative Turns the New Cornetto Brigadeiro into the Next Summer Hit

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José Cid swaps “favas com chouriço” – beans with chorizo – for the new Cornetto Brigadeiro in a campaign created by WYcreative for Olá.

The new Cornetto Brigadeiro leaves no one indifferent, thanks to its irresistible chocolate ice cream wrapped in condensed milk and chocolate chips. Unilever drew inspiration from one of the most beloved desserts among the Portuguese to create the latest Cornetto flavor. WYcreative added a perfect touch of creativity to communicate its launch in a campaign featuring the special participation of singer José Cid.

“The new Cornetto Brigadeiro brings together all the ingredients to surprise this summer. A flavor that is as surprising as it is unbelievable. It’s the kind of thing you wouldn’t believe without tasting it,”say Tiago Varino and Carlos Pontes, Creative Directors at WYcreative, explaining the creative concept behind the campaign. They also add, “José Cid was the missing ingredient to bring this idea to life and make the new Brigadeiro the next summer hit.”

Just as says his song “o macaco gosta de banana” – monkeys love bananas – José Cid loved WYcreative’s idea and agreed to participate in the new Cornetto campaign, where consumers are transported to a parallel and refreshing world to the sound of the singer’s most iconic songs.

“Innovation is a fundamental part of our strategy. Every year, consumers eagerly await Olá’s new offerings. This year, we are especially proud to present the Cornetto Brigadeiro, an ice cream developed exclusively for the Portuguese. Our campaign, starring the contagious energy of José Cid, is a tribute to creativity and the pleasure of savoring something unique and passionate,”, says Bernardo Mello, Olá’s Marketing Director.

The creativity of the multi-channel campaign for the new Cornetto Brigadeiro is credited to the WYcreative agency, with production by BRO. It will be featured on TV, Digital, and OOH from June 17th. Seeing is believing! You can watch the campaign here.