WYlights

MAGA Brands and WOKE Brands?!?

Does it make sense for a brand that advocated the principles of equal opportunities to remain silent from now on? Where are the values? What about consistency? The last few weeks have been marked by numerous political and social events, as well as movements that directly affect brands and their future positioning. With an agenda […]

The human touch: the secret to excellence in engineering.

This article explores the essence of excellence in engineering and the key pillars required to achieve it in software development. But what is excellence in engineering? It is a multifaceted concept that spans organizational, team, and individual levels. While technical expertise is undeniably essential, it is the human element that elevates engineering to excellence. At […]

Siemens celebrates 120 years in Portugal with a campaign that will run until December 2025.

“120 years transforming the future with Portugal’ is the slogan of Siemens’ new multimedia campaign, which celebrates 12 decades of presence in the country. The initiative, running until December 2025, highlights the company’s areas of operation — energy, infrastructure, industry, healthcare, and mobility — and the impact of its technology in bridging the real and […]

Ricardo Henriques da Silva, from White Way: ‘To compete and grow, it is necessary to be at the forefront of innovation.

Ricardo Henriques da Silva, co-founder of White Way, shares with Marketeer the vision of the branding and creativity agency, which, over the past 18 years, has been a partner to major brands such as The Navigator Company, Secil, and JLL. With a focus on innovation and continuous training, White Way is preparing for the challenges […]

WYcreative signs groundbreaking animation campaign for Standvirtual.

WYcreative relied on the vision and talent of its team to create Standvirtual’s latest communication campaign. The starting signal for this project was given by Standvirtual, challenging the WYgroup advertising agency to communicate the new feature of its platform: a tool that evaluates the price of each car for sale by comparing it with similar […]

Anticipate and Shape the Future: Digital Marketing Trends for 2025 in a Unique Event

Lisbon Digital School, a leading institution in Digital Marketing and Innovation training in Portugal, announces its upcoming event, It’s All About… Trends 2025, taking place on January 28, 2025, from 10:00 AM to 5:00 PM.This will be the school’s first full-day, free online event, further strengthening its commitment and mission to combat digital illiteracy through […]

Let’s be honest…

Clear, simple, and direct communication is absolutely essential. Let us avoid, therefore, scientific jargon and complex messages with an asterisk at the end. When the most powerful country in the world prepares to change and, in doing so, drags the rest of the world along with it, talking about sustainability may seem childish. When we […]