In this difficult and unpredictable world, the role of the CEO must be rethought. And as Elon Musk has recently learned, reputation is not a secondary or untouchable asset — it’s the true strategic differentiator. I recently had lunch with a friend — a seasoned headhunter, someone deeply attuned to society and to what truly […]

Currently, Diversity, Equity, and Inclusion (D.E.I) have taken center stage in business discussions, but are these concepts truly new? In 1995, in the article The Business Case for Diversity, Roosevelt Thomas Jr. became one of the pioneers in studies emphasizing that diversity should not be seen merely as a moral or legal issue but also […]

WYcreative was NovoBanco’s partner in developing the bank’s new institutional website, a platform that enhances the institution’s digital presence and strengthens communication with its stakeholders in the capital markets. According to Maria Fontes, Head of Investor Relations and Corporate Communications, “the launch of the new website comes at a strategic moment, marked by the strengthening […]

Historically, the role of women in the labor market has been conditioned by social, cultural, and economic barriers. For much of the 20th century, women were mostly associated with support roles, while men held positions of leadership and innovation. A long path has been paved, and over the past few decades, we have witnessed a […]

Many times, we believe that innovation is about creating something completely new, an epiphany reserved for only a few brilliant minds. But true innovation doesn’t lie only in creating something unprecedented; it comes from the ability to question what already exists and to seek more effective ways of doing it. Often, we are so focused […]

Lisbon Digital School, a leading institution in Digital Marketing and Innovation training, is launching a new and ambitious project: Everywhere Digital School. This nationwide tour aims to democratize access to digital knowledge and combat digital illiteracy through decentralized, fully free training. The initiative arises from the urgent need to equip professionals and businesses for the […]