Today, making decisions is different. The cycle between thinking, acting, and adjusting has never been so short. Markets shift in weeks, competition is global, and technology is redefining entire industries in a matter of months. In this landscape, leadership is no longer measured only by making the right decision, but by the ability to decide […]

One of the year’s greatest challenges arrives with the strength of an iconic brand and the bold vision of WYgroup — Portugal’s largest communication ecosystem. Led by Bliss, WYcreative, WYnova, and NERVO, the project brings together expertise in communication, strategy, technology, artificial intelligence, and brand activation to create a unique, mobile-first experience. Thirty years after […]

For Nuno Ribeiro, cultivating excellence in software engineering requires consistent investment in five fundamental pillars — and this is where many organizations fall short. Excellence in engineering is often the invisible element that separates average teams from true innovation powerhouses. It’s not just about technical skills or following trendy methodologies — it’s a mindset. A […]

Learning Expeditions are immersive experiences that spark curiosity and creativity, allowing participants to closely engage with the best practices of visionary companies, research centers, and vibrant cultures in other countries. Experiential Learning One of the major trends in the business world is experiential learning. For companies to achieve their future vision, it is essential to […]

WYgroup, through its companies Bliss Applications, WYcreative, and WYperformance,has combined all its knowledge and talent to develop the new Social Security portal.Considered one of the biggest technological challenges in the Portuguese Public Administration,this project brings public services closer to the people by providing a simpler, more intuitive, and more useful digital presence. André Gil, CEO […]

In a blend of sensations and emotions, merging physical and digital space, Control stays true to itself – Always ON – in yet another NERVO-charged creation for NOS Alive 2025. NOS Alive is one of the hottest festivals of the summer, and Control – a brand that’s always in the moment – shows festivalgoers it’s […]