WYlights

CRM, marketing automation and AI: the triangle for transforming the retail and distribution sector

In recent years, we have witnessed a true digital transformation in the retail and distribution sector, extending beyond mere customer interaction to also encompass operations management. In this context, the interconnection between CRM, marketing automation, and artificial intelligence is becoming increasingly significant and promises to play a crucial role in this digital age. This integration […]

WYcreative crafts a city where everything is ok!

WYcreative didn’t need tools to build its latest project for ok! seguros. Airport, climbing wall, and a cycle path. Nothing will be missing in this 100% virtual city. With the help of WYcreative, ok! Seguros became the first Portuguese insurance company to enter the Metaverse. A challenge that the agency describes as unique, given the […]

Imagination vs. AI vs. Creativity

Born in the mid-70s, I am part of a generation that knows what life was like in an analog world. This uniqueness gives us a unique sensitivity to the impact that the introduction of technology has had on society, whether by altering behaviors and relationships, by the speed it was introduced into all areas and […]

“Connect North”: Volkswagen Digital Solutions debuts campaign alongside WYgroup to mark its arrival in Oporto

This digital revelation, under the theme “Connect North,” celebrates Volkswagen Digital Solutions’ commitment to tech talent and solution development for the Volkswagen Group in the northern region of Portugal. Volkswagen Digital Solutions (VWDS), a technological hub based in Portugal that develops next-generation innovations for the Volkswagen Group, is launching a campaign in collaboration with WYgroup […]

Lisbon Digital School announces the launch of a new pioneer specialization Course in Gaming and eSports

The Lisbon Digital School announces the launch of a new long-term online course, focused on Gaming and eSports, designed to meet the needs of a rapidly growing industry. With the Gaming and eSports ecosystem evolving at an unprecedented pace, this innovative course aims to equip participants with the essential knowledge, tools, and insights necessary to […]

The 7 future trends of e-commerce in food retail

When we observe the e-commerce phenomenon in the food retail sector, we identify its growth potential. In global terms, Insider Intelligence projections confirm this trend: by 2026, it is expected that 24% of retail purchases will be made online, reaching 8.148 trillion dollars. But how will the food retail sector adapt to this evolution? Here […]

The Era of Discomfort as a Weapon of Change

The Era of discomfort as a weapon of change, not always painless, but that transports us to something greater and equips us with the tools for the future. We live in the Era of predominance of the mutable, which forces us to leave the comfort of stability and seek the restlessness of the new. António […]