WYlights

Sustainable (and supported) leaderships are here to stay.

The characteristics of leaders have been adapting over time, seeking to ensure a context of sustainability in their strategic thinking and actions. This became more evident in the post-COVID era, where people began to have a different perspective on what impacts their daily lives. In this context, organizational leadership has been pressured to respond to […]

Analysis of Back-to-School Campaigns Through Neuromarketing

WYperformance conducted a neuroscientific study during the month of September, testing three advertisements related to back-to-school, aiming to understand how consumers react to advertising campaigns at a subconscious level. The brands analyzed were: Lidl Campaign: Excessive Visual Stimuli and Physiological Impact The Lidl campaign is characterized by its dynamism and rapid succession of images, a […]

NERVO gives stage to Artificial Intelligence at the Cyber Security event by MEO Empresas

NERVO partnered with MEO Empresas to create and produce a leading cybersecurity event in Portugal, which will have its second edition on September 26, where Artificial Intelligence will be one of the hot topics under discussion. Bringing together CISOs, CIOs, and CTOs from some of the largest companies in Portugal – MEO Empresas’ clients and […]

“The construction of the Portugal brand needs brands.”

Developing the Portugal brand has been identified as a goal by the Government. “A brand takes time to build, and political cycles are, by definition, short,” warns the COO of WYgroup. It may seem like a paradox, but it’s a reality. The construction of the Portugal brand needs strong sectoral brands, comments João Santos, COO […]

WYGROUP GIVES A BOOST TO MB WAY.

WYcreative and Bliss Applications partnered with MB WAY to develop and promote the new experience and opportunities to win by making payments through the app. The Challenge section of MB WAY is now called UP! This name change will bring a new user experience along with new benefits and ways to win prizes every minute. […]

Filipe Moreira takes on the leadership of the Strategy and Customer Experience team at WYcreative.

WYcreative, the marketing and communications agency of WYgroup, announces the appointment of Filipe Moreira as Strategic Director and leader of the Strategy and Customer Experience team. With a solid track record and extensive experience at agencies such as BBDO, McCann, and Fullsix/Havas, Filipe Moreira strengthens WYcreative’s commitment to meeting the demanding needs of the market. […]

White Way takes part in CNN Portugal’s Pitch program.

A White Way continues to be always ON, with a dedicated and enthusiastic team creating top-notch content that highlights Portuguese athletes and celebrates their dedication and achievements. On September 14th, White Way had the honor of participating in CNN Portugal’s Pitch program. This was a unique opportunity to share their vision and passion for creating […]