Celebrating two decades of running operation, WYgroup renews its new identity and becomes more curious. WYgroup, the largest independent group of Marketing Services and Consumer Experience in Portugal, renews its identity in the year in which it celebrates two decades. WYgroup’s new brand identity is now “Shaped by Curiosity”, which reveals an instinctive curiosity that […]

For those who still believe that developing brands is thinking about cross-channel, Multi-Channel, or Omnichannel, you had better stop, and you had better stop now. Why?  Because we are in the 4th Brand Era, the I Era, where everything changes at such a speed, we will be permanently living in Beta. Consumers do not think […]

Consumers expect brands to listen, understand, and act. Marketers are expected to uncover genuine insights and create truly personalized, relevant, and memorable experiences to satisfy the end user. We recognize this era of marketing as The Age of You. But how can brands live up to these expectations? You must understand how to collect and […]