WYgroup believes that «happiness at work is the engine that brings added value» to what they do. Ana Andrade’s mission is to create the conditions for her work to be more than that. Until September 2022, when Ana Andrade joined the WYgroup, the position that Ana Andrade assumed – Head of People, Talent, and Culture […]

We live in an era where artificial intelligence (AI) has gained space in all areas of our lives, from the simplest day-to-day tasks to the most complex challenges we face. One of the areas where AI will have a profound impact is in the professional context and in education, challenging us to rethink the way […]

Volkswagen Digital Solutions (VWDS), the technological hub of the Volkswagen Group based in Portugal, wants to hire for a “dream vacation” and counted on WYcreative and WYperformance to create a video campaign that broke with the usual. Volkswagen Digital Solutions is a company in Portugal dedicated to creating technological solutions for the various identities of […]

The institution for executive training at one of the largest Schools of Economics and Management in Portugal announces a new website. WYcreative and WYperformance are the WYgroup agencies behind the renovation of ISEG. Anyone who visits the ISEG Executive Education website can already have a new browsing experience. With a new design and new architecture, […]

It continues to amaze me the positioning and even the antagonism that some institutions have shown, in the face of the rapid growth of AI. We cannot stop the future and the wind that blows will not stop. A few days ago, I read an excellent interview on ECO by André Veríssimo to the New […]

Intermarché’s commitment to ensuring a good quality of life for all is reaffirmed through a well-known song and a new signature, with the help of António Raminhos. Tiago Varino, Creative Director, explains that “the brand’s new musical theme will live on in the communication and served as the basis for Ritual Tejo band to come […]