Gonçalo Castelo Branco, Partner and Co-founder of WYgroup, talks about our Beach House in the special issue of Sustainable and Human Future Offices of Líder Magazine. WYgroup is a holding company of seven different companies in the area of Marketing and Customer Experience Services – Bliss, Bloomcast, By – Interactive Brands Agency, Fever, NERVO, Performance […]

João Santos, our COO, brings to light his vision on synergies that produce more energy. Read the full interview. [Briefing] You were at Grupo Tempus for 16 years. What led you to take up this new position? If there is one thing I appreciate in life, it is a good challenge, which fortunately has always […]

Celebrating two decades of running operation, WYgroup renews its new identity and becomes more curious. WYgroup, the largest independent group of Marketing Services and Consumer Experience in Portugal, renews its identity in the year in which it celebrates two decades. WYgroup’s new brand identity is now “Shaped by Curiosity”, which reveals an instinctive curiosity that […]

For those who still believe that developing brands is thinking about Cross Channel, Multi Channel or Omni Channel, you had better stop, and you had better stop now. Why?  Because we are in the 4th Brand Era, the I Era, where everything changes at such a speed, we will be permanently living in Beta. Consumers […]

Consumers expect brands to listen, understand and act. Marketers are expected to uncover genuine insights and create truly personalised, relevant and memorable experiences to satisfy the end user. We recognise this era of marketing as The Age of You. But how can brands live up to these expectations? You must understand how to collect and […]