Revista Human highlighted WYgroup as one of the excellent companies to work for in Portugal and interviewed Ana Andrade, Head of People, Talent, and Culture at the group. WYgroup’s activities focus on integrating different areas such as creativity, technology, data, and digital media to provide innovative and effective solutions to clients from end to end, […]

The contradiction between desiring innovation and not providing the conditions for its development. In a world where the ability to innovate is not just desirable but essential for organizational survival and growth, many companies still face a dilemma: they desperately want to innovate but cannot provide the necessary conditions for innovative projects to thrive. This […]

In recent years, we have witnessed a true digital transformation in the retail and distribution sector, extending beyond mere customer interaction to also encompass operations management. In this context, the interconnection between CRM, marketing automation, and artificial intelligence is becoming increasingly significant and promises to play a crucial role in this digital age. This integration […]

WYcreative didn’t need tools to build its latest project for ok! seguros. Airport, climbing wall, and a cycle path. Nothing will be missing in this 100% virtual city. With the help of WYcreative, ok! Seguros became the first Portuguese insurance company to enter the Metaverse. A challenge that the agency describes as unique, given the […]

Born in the mid-70s, I am part of a generation that knows what life was like in an analog world. This uniqueness gives us a unique sensitivity to the impact that the introduction of technology has had on society, whether by altering behaviors and relationships, by the speed it was introduced into all areas and […]

This digital revelation, under the theme “Connect North,” celebrates Volkswagen Digital Solutions’ commitment to tech talent and solution development for the Volkswagen Group in the northern region of Portugal. Volkswagen Digital Solutions (VWDS), a technological hub based in Portugal that develops next-generation innovations for the Volkswagen Group, is launching a campaign in collaboration with WYgroup […]