Portuguese companies that supply technological services are now faced with a dilemma: either they lose their talents or they follow the remuneration to a large extent already practiced in other geographies and other economies, with a purchasing power and an economic aggressiveness incomparably superior to the Portuguese one. Portugal has been able to establish a […]
João Santos is interviewed by Marketeer magazine, to talk about WYgroup and its positioning as a one-stop-shop, creating added value for its customers. João Santos stresses that at the moment, more than 30% of WYgroup’s turnover is international. “We ended the semester with a growth of 38% and we believe that we will finish this […]
According to Pedro Janela, “We are at the advent of the 5th industrial revolution, in which will be a new economic opportunity much more significant than was the digital one”. Pedro Janela studied Electrotechnical Engineering at Instituto Superior Técnico, but would eventually go into marketing after completing, in 1995, an executive program in Competitive Marketing […]
The challenge of deconstructing companies’ labels and clichés: There is still a lot to do, but there is already a trail of brand followers to break these stereotypes in their communication – whatever it is, always adequate to the purpose of the brand – people-oriented, or in the jargon of the trade, in Business to […]
In PME Magazine’s latest interview, Bloomcast Managing Partner, Rodrigues Oliveira, discusses the challenges companies have had to face due to COVID-19 and the importance of a relevant digital presence The communication consultancy agency, BloomCast Consulting, was founded in 2012, born to be a “bridge” between businesses and communication strategies for the companies’ target audiences. It […]
The general context for business development is changing and the concern that brands should have with sustainability will have to accompany this new socio-economic paradigm. Today, the market has very particular characteristics, resulting from the pandemic and the economic recession it has generated, making it essential for companies to incorporate the social impact into their […]
If tourism suffered the most in this year and a half of Covid, it will be the one that will gain the most. “Revenge tourism” and the desire to travel is much greater than what we had before… Traveling for pleasure is the desire with more references that I heard in all interactions for “as […]
In an interview with PME Magazine, João Santos, WYgroup’s COO, discusses the company’s recent years, referring to how it distinguishes itself from other organizations in the CX market. 1. How do you analyze the company’s two decades? What were the biggest milestones achieved? WYgroup was founded in 2001 and started with a team of 3 entrepreneurs. […]
João Santos, COO at WYgroup gives an interview to LinkToLeaders about WYgroup’s areas of talent, operations, media, and communication. 1. After almost two decades of activity, what is WYgroup today? It all started 20 years ago with ByDesign, a company with 3 entrepreneurs focused on design and branding, which has become the largest and most […]
Rita Baltazar, co-founder & partner at WYgroup, was interviewed by RHMagazine, on the group’s internal culture as the basis for responding to employees’ needs. WYgroup is a holding company of 7 different companies – Bliss, Bloomcast, By, Fever, Performance Sales, Nervo, White – in the field of Creativity, Design & Technology, and Media & Data. […]
