On October 2nd and 3rd, the Grande Auditório of Culturgest in Lisbon hosted another edition of the Portugal Renewable Energy Summit (#PRES2025), the annual conference organized by APREN — Portuguese Association of Renewable Energies. Recognized as the leading national event dedicated to the renewable energy sector, the summit has, for over a decade, brought together […]
Today, making decisions is different. The cycle between thinking, acting, and adjusting has never been so short. Markets shift in weeks, competition is global, and technology is redefining entire industries in a matter of months. In this landscape, leadership is no longer measured only by making the right decision, but by the ability to decide […]
One of the year’s greatest challenges arrives with the strength of an iconic brand and the bold vision of WYgroup — Portugal’s largest communication ecosystem. Led by Bliss, WYcreative, WYnova, and NERVO, the project brings together expertise in communication, strategy, technology, artificial intelligence, and brand activation to create a unique, mobile-first experience. Thirty years after […]
For Nuno Ribeiro, cultivating excellence in software engineering requires consistent investment in five fundamental pillars — and this is where many organizations fall short. Excellence in engineering is often the invisible element that separates average teams from true innovation powerhouses. It’s not just about technical skills or following trendy methodologies — it’s a mindset. A […]
WYgroup, through its companies Bliss Applications, WYcreative, and WYperformance,has combined all its knowledge and talent to develop the new Social Security portal.Considered one of the biggest technological challenges in the Portuguese Public Administration,this project brings public services closer to the people by providing a simpler, more intuitive, and more useful digital presence. André Gil, CEO […]
In a blend of sensations and emotions, merging physical and digital space, Control stays true to itself – Always ON – in yet another NERVO-charged creation for NOS Alive 2025. NOS Alive is one of the hottest festivals of the summer, and Control – a brand that’s always in the moment – shows festivalgoers it’s […]
We are living through times of change and uncertainty, where leadership is no longer just about managing tasks or meeting targets. Today, more than ever, I believe that to lead is to care for people. It means listening to them, respecting them, and creating spaces where they feel safe, valued, and part of something greater. […]
The 15th edition of Sumol Summer Fest is just around the corner at Costa da Caparica – with a fresh look and a new flavour, but the same spirit as always.With strategy and creativity by NERVO, and production by A MÁQUINA, SSF invites festival-goers to find their beach starting at the Inatel campsite, right by […]
Trust takes a lifetime to build, but only seconds to destroy.It demands consistency, repetition, commitment, and dedication.It’s not easy to earn and even harder to maintain. I’m sure we’ve all found ourselves staring at that little badge that suddenly “invaded” the packaging of the product we were thinking of buying. And they come in all […]
Pleno presents its new positioning with a brand-new communication campaign, signed by WYcreative. “It’s in your nature” is Pleno’s new signature — a statement of its commitment to being by the consumer’s side through every choice, life stage, and moment of the day.The campaign introduces the brand’s new positioning, which defends the idea that well-being […]
