The “Desiberna-te” campaign, developed by WYcreative for Olá, was awarded Silver in the Craft category at the Clube da Criatividade de Portugal (CCP) Awards, one of the most prestigious recognitions of creativity in Portugal.

Launched during the winter season, the campaign brought back the image of a hibernating bear to challenge consumers to step out of their routines and embrace moments of relaxation, through a narrative defined by humour, lightness and a touch of absurdity. The strength of the idea, combined with the quality of its execution, helped the campaign stand out among both audiences and the jury.

The Craft distinction specifically recognises excellence in creative execution, valuing the work developed in production, direction and narrative construction.

This award is the result of the joint work of WYcreative’s strategy, creative and production teams, as well as the close collaboration with Olá and all partners involved in the project.

More than a creative recognition, this distinction highlights the ability of brands to build memorable connections through simple, relevant and culturally resonant ideas.