Sociedade Ponto Verde (SPV) presents its rebranding. Alongside this new identity, developed by WYcreative, the brand is now structured into two dimensions: Sociedade Ponto Verde and Ponto Verde. This evolution anticipates the celebration of its 30 years of activity and reflects its determination to make packaging recycling and the circular economy increasingly present in people’s daily lives.
Over nearly three decades, SPV has played a central and leading role in building the packaging recycling system, and since 1996 more than 11 million tonnes of packaging have already been sent for recycling. However, the coming years bring significant challenges, mainly due to the targets set for Portugal to recycle 65% of all packaging placed on the market by 2025 and 70% by 2030. It is in this context that the company is reinventing itself
In this new structure, SPV presents itself with the tagline ‘We give more value to packaging’. The brand maintains its mission of promoting packaging recycling and sustainability in Portugal, managing effective solutions for the recovery and valorisation of packaging waste. It also aims to inspire citizens, companies, clients and partners to take part in the circular economy, promoting compliance with Portugal’s national packaging recycling targets.
Ponto Verde, is created with the aim of becoming a visible, consistent, human, inspiring identity that is closer to the public. This brand will now be responsible for mobilising citizens through communication campaigns, awareness initiatives, educational programmes and community-focused actions, under the motto ‘We sort together’.
According to the CEO, Ana Trigo Morais, this new identity reflects the company’s commitment to continue leading the sector, strengthening its credibility with clients and partners, while also bringing citizens closer and mobilising them through the Ponto Verde brand. ‘We believe that only together will we be able to fulfil the purpose of the circular economy and ensure measurable impact for the country and for the planet,’ she adds.
Ricardo Sacoto Lagoa, SPV’s Director of Marketing, Awareness and Communication, explains that through the rebranding the company aims to create an identity ‘that leaves a mark, that sparks emotion and that inspires’. He also states that SPV wants to awaken in people the desire to join the organisation and be part of this transformation, because only in this way is it possible to turn packaging recycling into a collective movement capable of generating real impact on the future of our planet.
