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Relations Overview

WYgroup is the biggest Portuguese marketing group and one of the leading players in its market.

WYgroup is the largest independent marketing services group and one of the leading players, operating in the Portuguese market.

We are a holding of 7 independent companies, lead by 15 highly skilled partners. Together we are: Bliss Applications, BY Interactive Brands Agency, Performance Sales, FEVER, NERVO, White Way and Bloomcast Consulting.

By intertwining technology, innovation and creativity in digital and forward-looking services, we offer a value proposition based on digital marketing and best business practices for technological solutions. Our core expertise ranges widely from advertising, brand communication and activation to mobile and cloud-based solutions.

We are a holding company for digital marketing, technology and creativity agencies.

Founded as a collaborative framework of independent agencies, our solutions can vary from a punctual activation involving one single agency to long-term, fully integrated campaigns created by many agencies working together.

WYgroup’s nimble structure allows us to adapt promptly to the clients’ needs and to assemble interdisciplinary project teams that work closely alongside, providing integrated solutions and value to our clients.

Tailor-made solutions

The role of WYgroup as a holding company is to provide support and resources, to ensure that our agencies can meet our clients’ needs.

Our independent agencies benefit from a fully dedicated professional management team and shared structural support areas such as Finance and Administration, Human Resources, Marketing and Communications, Information Technology, Legal Advisory and Counselling, so that each agency can be totally focused on being more competitive, within its core business and its best practices.

Professional management

Sustainable Growth

WYgroup and its companies have enjoyed a good run of growth during the last 20 years gathering clients, entering new verticals and achieving great results in its local market.

WYgroup is currently 100% owned by GGPR, SGPS, Lda., the management company of the initial founders of the group. We started in 2001 as a full service branding and web agency and a team of 3 entrepreneurs. Since then, the success of our business has been supported by our sustained growth, both in retaining talented people and in managing long-term relationships with satisfied clients and partners. We are now more than 300 people and we had a turnover of 19 million euros last year.

Vision, energy and competitiveness

Business & Entrepreneurship

WYgroup is an entrepreneurial group actively seeking to empower ventures with innovative businesses, aligned with its expertise fields.

WYgroup invests greatly in people, as talent and entrepreneurship are considered as highly valuable competences. Accordingly, the group acts as an agent of seed capital or business angel by buying out some capital that allows the companies to accelerate and to empower their development in the early stages of its existence.

The group is always actively seeking for new opportunities to expand, through the acquisition of capital in companies that are aligned with WYgroup’s values. If you are an entrepreneur with an innovative business in the fields of Marketing, Communications and Technology and seeking investment capital to start-up your venture, please contact us.