Innovations

The Invisible Maestro: AI in the Customer Journey” at the 24th Marketeer Conference

The Invisible Maestro: AI in the Customer Journey’ was one of the key themes of the 24th Marketeer Conference, held at Sagres Campo Pequeno in Lisbon, under the overarching theme ‘The Future of Marketing and the Marketing of the Future’. Francisco Pinto, co-founder of WYnova, and Tiago Janela, Business Director for the U.S. and partner […]

WYcreative reinvents the institutional digital presence of NovoBanco.

WYcreative was NovoBanco’s partner in developing the bank’s new institutional website, a platform that enhances the institution’s digital presence and strengthens communication with its stakeholders in the capital markets. According to Maria Fontes, Head of Investor Relations and Corporate Communications, “the launch of the new website comes at a strategic moment, marked by the strengthening […]

To innovate: Curiosity as the key to opportunity.

Many times, we believe that innovation is about creating something completely new, an epiphany reserved for only a few brilliant minds. But true innovation doesn’t lie only in creating something unprecedented; it comes from the ability to question what already exists and to seek more effective ways of doing it. Often, we are so focused […]

APP ‘O MEU PINGO DOCE’ WINS ACEPI NAVEGANTES XXI AWARDS

Bliss Applications and Pingo Doce drive innovation in retail sector apps and strengthen a successful partnership with an award at Navegantes XXI. The app “O Meu Pingo Doce” received the award for “Best Digital Project – Retail” at the recent ACEPI Navegantes XXI Awards. Conceptualized by Pingo Doce and brought to life by Bliss Applications, […]

Mota-Engil’s Obligations: Towards Sustainable Growth with WhiteWay

A new bond campaign is underway from Mota-Engil, offering a fixed gross interest rate of 5%. The multinational invites investors to join its efforts focused on carbon neutrality and sustainability. The creative concept and the multimedia advertising campaign were developed by White. “Invest in Building a Better World” is the slogan for Mota-Engil’s 2024-2029 Sustainability-Linked […]

WYcreative and BP Portugal have gone further with their new series

The new web series “Ultimates” from BP Portugal, featuring the creativity of WYcreative, brings together five successful personalities in a conversation that promises to unveil all the secrets that have driven them to go further. ULTIMATES is the new web series from BP Portugal that brings together racing driver Miguel Oliveira, a champion in various […]

White Way takes part in CNN Portugal’s Pitch program.

A White Way continues to be always ON, with a dedicated and enthusiastic team creating top-notch content that highlights Portuguese athletes and celebrates their dedication and achievements. On September 14th, White Way had the honor of participating in CNN Portugal’s Pitch program. This was a unique opportunity to share their vision and passion for creating […]