One of Sagres®’s most valuable assets is its ability to connect with customers as it seeks to consistently give them new opportunities and experiences. Based on this premise, and one year after the launch of its new website, the brand presents Clube Sagres®, the first online club and the very first that covers the Beer category in Portugal. Created exclusively for fans of this beer, this platform promises to be a continuous point of contact between the brand and its millions of lovers.
Through quick and fun challenges, fans have the opportunity to accumulate points, earn benefits, and live exciting experiences, from football to music (the brand’s main communication platforms): travel to follow and support their favorite team, tickets to football games or concerts, visit to the Vialonga brewery, merchandising, special editions, magnum bottles of Sagres® Beer, mini-fridges and many other amazing prizes.
Registration is free, and the formula is simple: you need to be fans of the brand and have fun while accumulating points. These points can be exchanged for prizes, whether through quizzes or exclusive competitions.
To become members of Clube Sagres®, you must be over 18 years old, resident in Portugal (Madeira and Azores included), and follow the rules of the regulation, which can be consulted at https://clubesagres.cervejasagres.pt/.
The list of prizes, as well as information on accumulated points, can be consulted at any time in each member’s ‘Personal Area’ section.
“We want to be alongside our consumers because they are the brand’s essence. We are very excited about the launch of this club, which is like a family that brings together all those who appreciate, support, and value moments with Cerveja Sagres. This is a way of thanking the brand’s fans for being part of its history, but also of providing them with exclusive and personalized experiences that only Cerveja Sagres can offer”, highlights Catarina Ferraz, marketing manager at Cerveja Sagres.
With intuitive navigation, Clube Sagres is available in desktop and mobile versions. WYcreative was responsible for all creative and technical development.