WYcreative has developed a new campaign for Olá based on an unconventional creative approach, reinterpreting one of Matias Damásio’s greatest hits as a declaration of love for the brand.

The project stands out for the way it combines music and brand storytelling, transforming a song widely recognised by the public into an emotional narrative connected to the world of Olá. The campaign aims to strengthen the relationship between the brand and consumers through a creative approach built on emotion and surprise.

The initiative involved the collaboration of The Magnum Ice Cream Company, as well as production companies Many Takes and Sonido Produtora, and artist Matias Damásio himself, all of whom contributed to the development of the project.

With this campaign, WYcreative reinforces its creative approach focused on developing culturally relevant ideas capable of generating emotional connection and organic audience engagement.