WYcreative was the agency behind the development of La Roche-Posay’s latest campaign, starring Portuguese international footballer Bernardo Silva.

Produced in partnership with Many Takes, the campaign resulted in a series of four films that place the footballer at the heart of the narrative, combining relatability, authenticity, and humour to strengthen the brand’s connection with its audiences.

The outcome is a dynamic and engaging campaign, aligned with the brand’s positioning and the athlete’s personality. The first film has already been released, marking the beginning of a content series that promises to continue surprising and engaging the brand’s fans and consumers.

This project reinforces WYcreative’s ability to develop campaigns that bring together strategy, creativity, and high-quality production, creating meaningful stories for both brands and their audiences.