Today, making decisions is different. The cycle between thinking, acting, and adjusting has never been so short. Markets shift in weeks, competition is global, and technology is redefining entire industries in a matter of months. In this landscape, leadership is no longer measured only by making the right decision, but by the ability to decide again—quickly, with confidence and clarity.

“The risk lies in skipping steps. It’s easy to give in to the pressure of adopting the latest tech trend—whether Artificial Intelligence, automation, or new platforms—without first preparing people and the organization for change. The result is often the same: large investments that fail to deliver their full expected value, because the human and organizational foundation wasn’t ready. We saw this happen in a company that decided to implement an advanced AI solution to speed up operations. The technology was acquired and installed in record time. But no one had invested first in training teams, rethinking processes, and aligning objectives. The system worked, but decisions did not improve at the desired speed or quality, because those operating it were still thinking and working in the same way.

In the new era of decisions, the priority is to start with people. Train them, educate them, and equip them with the tools to understand the business, the data, and the impact of technology. Then, transform the organization by adjusting processes and eliminating inefficiencies. Only after that should the technological solution be applied—as an enabler, not as a replacement for human work.
This path creates better-supported leaders, capable of making faster and more assertive decisions because they rely on more competent and autonomous teams. It is true that, for some roles, fewer people will be needed. But those who remain must be the best the organization has ever had. In a world where automation and AI set the pace, the future belongs to companies that combine technology with prepared human talent. Because the right decision is not only choosing the best solution—it’s creating the conditions for that solution to perform at its full potential, every single day.

“In the new era of decisions, the priority is to start with people. To train them, educate them, and give them the tools to understand the business, the data, and the impact of technology.”

Article written by Francisco Pinto, Head of Technology at WYnova, for LIDER Magazine.