{"id":5776,"date":"2024-09-18T08:02:55","date_gmt":"2024-09-18T08:02:55","guid":{"rendered":"https:\/\/www.wygroup.net\/?post_type=portfolio&#038;p=5776"},"modified":"2024-09-18T09:08:02","modified_gmt":"2024-09-18T09:08:02","slug":"tres-municipios-uma-regiao-para-o-futuro-2","status":"publish","type":"portfolio","link":"https:\/\/www.wygroup.net\/pt-pt\/portfolio\/tres-municipios-uma-regiao-para-o-futuro-2\/","title":{"rendered":"Tr\u00eas munic\u00edpios, uma regi\u00e3o para o Futuro."},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img data-dominant-color=\"e8eaea\" data-has-transparency=\"false\" decoding=\"async\" src=\"https:\/\/www.wygroup.net\/wp-content\/uploads\/2024\/09\/CAPA-100-jpg-e1726062713598-1024x577.webp\" alt=\"\" class=\"not-transparent wp-image-5686\" style=\"--dominant-color: #e8eaea; width:642px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n    <section class=\"wp-block-group case__section section case__section--small-padding\">\n        <div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n            <div class=\"wp-block-group wrapper wrapper--no-flex is-nowrap is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex customPadding\">\n\n                \n                \n                                    <div><p>O briefing era objetivo, criar uma marca regional para conquistar o mercado global.<\/p>\n<p>A identidade GREATER Porto exprimiu-se num storytelling visual envolvente e impactante, inspirado em diversos elementos e \u00edcones da tradi\u00e7\u00e3o, hist\u00f3ria e arquitetura locais. Simultaneamente foi utilizada uma crom\u00e1tica moderna que refletiu uma reabordagem din\u00e2mica e de complementaridade projetando a uni\u00e3o e o di\u00e1logo entre os tr\u00eas munic\u00edpios desta iniciativa.<\/p>\n<\/div>\n                \n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img data-dominant-color=\"7a7771\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"1024\" src=\"https:\/\/www.wygroup.net\/wp-content\/uploads\/2024\/09\/GP03-100-775x1024.webp\" alt=\"\" class=\"not-transparent wp-image-5690\" style=\"--dominant-color: #7a7771; width:484px;height:auto\" srcset=\"https:\/\/www.wygroup.net\/wp-content\/uploads\/2024\/09\/GP03-100-775x1024.webp 775w, https:\/\/www.wygroup.net\/wp-content\/uploads\/2024\/09\/GP03-100-227x300.webp 227w, https:\/\/www.wygroup.net\/wp-content\/uploads\/2024\/09\/GP03-100-768x1015.webp 768w, https:\/\/www.wygroup.net\/wp-content\/uploads\/2024\/09\/GP03-100-jpg.webp 1161w\" sizes=\"auto, (max-width: 775px) 100vw, 775px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n    <section class=\"wp-block-group case__section section case__section--small-padding\">\n        <div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n            <div class=\"wp-block-group wrapper wrapper--no-flex is-nowrap is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex customPadding\">\n\n                \n                \n                                    <div><p>Um projeto 360\u00ba que conheceu v\u00e1rias manifesta\u00e7\u00f5es multimeios, entre as quais\u00a0as\u00a0presen\u00e7as\u00a0na feira EXPO Real, que decorreu em Munique no final de 2022, e no MIPIM, principal certame dedicado ao imobili\u00e1rio, que teve lugar em Cannes.<\/p>\n<\/div>\n                \n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img data-dominant-color=\"a4a2c6\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"592\" height=\"1024\" src=\"https:\/\/www.wygroup.net\/wp-content\/uploads\/2024\/09\/GP04-100-592x1024.webp\" alt=\"\" class=\"not-transparent wp-image-5693\" style=\"--dominant-color: #a4a2c6; width:500px;height:auto\" srcset=\"https:\/\/www.wygroup.net\/wp-content\/uploads\/2024\/09\/GP04-100-592x1024.webp 592w, https:\/\/www.wygroup.net\/wp-content\/uploads\/2024\/09\/GP04-100-173x300.webp 173w, https:\/\/www.wygroup.net\/wp-content\/uploads\/2024\/09\/GP04-100-768x1329.webp 768w, https:\/\/www.wygroup.net\/wp-content\/uploads\/2024\/09\/GP04-100-888x1536.webp 888w, https:\/\/www.wygroup.net\/wp-content\/uploads\/2024\/09\/GP04-100-jpg.webp 1161w\" sizes=\"auto, (max-width: 592px) 100vw, 592px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n    <section class=\"wp-block-group case__section section case__section--small-padding\">\n        <div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n            <div class=\"wp-block-group wrapper wrapper--no-flex is-nowrap is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex customPadding\">\n\n                \n                \n                                    <div><p>A par destas presen\u00e7as, a marca GREATER Porto foi desde o primeiro momento elemento central de iniciativas de mediatismo relevante, num ecossistema de comunica\u00e7\u00e3o que incluiu igualmente o ambiente digital.<\/p>\n<p>Podes assistir ao v\u00eddeo deste projeto <strong><a href=\"https:\/\/vimeo.com\/829791311\" target=\"_blank\" rel=\"noopener\">aqui<\/a>.<\/strong><\/p>\n<\/div>\n                \n            <\/div>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":5686,"template":"","class_list":["post-5776","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.wygroup.net\/pt-pt\/wp-json\/wp\/v2\/portfolio\/5776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wygroup.net\/pt-pt\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.wygroup.net\/pt-pt\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wygroup.net\/pt-pt\/wp-json\/wp\/v2\/media\/5686"}],"wp:attachment":[{"href":"https:\/\/www.wygroup.net\/pt-pt\/wp-json\/wp\/v2\/media?parent=5776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}