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PHC

PHC

PHC Software is a Portuguese multinational dedicated to the development of innovative management solutions.

The recent opening of the new headquarters, named House of Digital Business, was an opportunity to communicate this project focused on the promotion of employees’ well-being and the innovation of the technological ecosystem in Portugal. PHC is working with BloomCast since 2017.

What was our challenge?

To increase PHC's notoriety as one of the best companies to work for in Portugal and communicate a new corporate identity: “Better Management for Happier People”.

The communication of the new facilities began to be designed and carried out in 2019, involving three identities: PHC Software, TagusPark, and Openbook Architecture, the architects responsible for the building’s design.

In 2019, the focus was on the renovation of Taguspark and the investment made with the headquarters of PHC Software. One year later, there was a shift to the concept of “Best Experience at Work”, and how the change would bring the company closer to the best working experiences.

  

The new PHC identity was fully embedded in the new facilities that opened in 2021, as the concept of “Better Management for Happier People” reflects a turning point in the way the company views work and its employees. In this way, the headquarters are an extension of this new way of seeing the work environment.

 

What was the impact of our intervention?

• Media relations strategy
• One-to-one communication with specific media outlets
• Press realeses
• Build and strengthen the relationship with local reporters

For this project, the chosen approach was the communication of the new office, highlighting the perspective of well-being and happiness of its employees. In this way, we create greater visibility to a new perspective of happiness of human resources, namely in the IT area, valuing a corporate culture of strong cohesion and maximum productivity. This project is a prime example of best practices in Employee Engagement, in a relaxed environment, but with a high degree of professionalism and productivity.

The ultimate idea to be shared by BloomCast was the message that the new PHC Software facilities in Taguspark, Oeiras, with a capacity for 300 job posts, are a window to the future of work and productivity among all companies. The building and the areas were designed from scratch to provide a hybrid work model where the feeling of working from home is combined with the interaction, cooperation, and creativity provided by the installations.

 

“BloomCast has been a trusted partner in the field of public relations, always available and with an excellent capacity for work. The result of this partnership is mirrored in several years of consolidation and growth of our media impact in Portugal, always aligned with our strategic goals. The communication about the House of Digital Business, PHC's new headquarters, is an example of this”, says Nuno da Silva Jorge, Head of Corporate Affairs at PHC.

Find out more about the PHC company which is revolutionizing the working experience in Portugal.

Our expertise:

  • Business Content
  • Corporate Communications
  • Media Relations
  • Social Media and Digital Communications
  • Strategic Communications Consultancy